Digital Advertising Leaders Compete for Prestigious Awards Honoring the World’s Most Creative and Effective Interactive Marketing NEW YORK – The Interactive Advertising Bureau (IAB) revealed...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches video ads in US and...
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Thursday closed another chapter in the history of publisher apps. The New York Times shut its NYT Now mobile app, ending a two-year, heavily funded...
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 17/08/2016
Combining clever creatives with strategic targeting, it marks the charity’s continued efforts to put a positive spin on its branding. Here’s three things that elevate...
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology...
A new infographic from WebpageFX Data takes a deep dive into a powerful question asked by many marketers today: why does Twitter matter? As it...
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
It wasn’t too long ago that the dot com boom took the global economy by storm, significantly changing the way businesses operated. Enterprises realised that...
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
The IAB Singapore (IAB SG)’s Measurement & Standards (M&S) Committee today released a series of white papers guiding digital marketers on how to buy and...
Denny’s is coming to Facebook Live to answer the question none of us were asking: What would a pancake say if it could talk? For its...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/08/2016
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
Content is here to stay. According to recent estimates, the content marketing landscape in Asia is growing at a steady pace of five to 10...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 13/08/2016
This week, magazine publisher and TV station owner Meredith Corp. elevated Tom Harty from president of the company’s National Media Group to president and chief...
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