Best of the week: Diversity quotas, publisher pivots and … tequila!
Summer may be winding down, but that’s not reason to not do a (classy) shot of tequila: It’s the weekend! Here are some of the...
Tagged: new
10 devastating digital marketing stats we’ve seen this week
Remember, Econsultancy subscribers can get more from the Internet Statistics Compendium. TV still paramount Americans spend more time watching television than all other media combined,...
IBC 2016: Adobe Demos New VR, Character Animation, 3D Innovations
The media industry is buzzing about news that Adobe is launching a series of innovations for Adobe Creative Cloud and Adobe Marketing Cloud. Adobe made...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
Watson Ads is Turning the Tables on Cognitive Learning in Advertising
It’s pretty obvious advertising is reaching the next level – AI, VR, AR, and countless other acronyms, showcase advertising capabilities nobody ever thought possible. Enter...
Dell and EMC merger complete
Dell Technologies has completed the acquisition of EMC Corporation, creating a family of businesses that provides the infrastructure for organisations to build their digital future,...
SessionM Raises $35M To Help Merge Marketing Automation With Mobile And Digital Media
AdExchanger | Marketing platform SessionM raised $35 million in a strategic growth round led by new investor General Atlantic, with support from fellow newcomer Salesforce...
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
When a Hack Becomes Mainstream: Facebook Trial Header Bidding
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The Information, Facebook are looking to...
What Is a ‘Next Generation Agency’? Q&A with Andy Cocker & Martin Kelly, Infectious Media
A ‘Next Generation Agency’ epitomises the changing face of the agency model. Agile, lean, independent, with proprietary technology, that doesn’t necessarily fit the ‘agency’ label....
Tech ups the customer engagement game for High Street retailers
I read somewhere the other day that customers are still staying off High Street because they are taking the online route instead – to research...
Are online advertisers wising up about content quality?
As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a...
Mastercard names Global Products & Solutions Leadership
Mastercard has restructured its Global Products and Solutions team in Asia Pacific, signaling its commitment to drive accelerated growth. These appointments come after Matthew Driver’s...
beyondblue, JWT give ‘Dadvice’
J. Walter Thompson Melbourne has partnered with beyondblue to launch Dadvice, a new behavioural change campaign, addressing the seldom talked about challenges of being a...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Best of the week: An inside look at what happened with Facebook’s Trending Topics
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
