3D Audio: The Linchpin of VR & the Future of Entertainment
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
Tagged: new
Going Undercover to Bust Ad Fraud
There is much being done to mitigate the risk of fraud in the digital advertising industry. However, argues Asaf Greiner (pictured below), founder and CEO, Protected...
Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing
The post Join Digiday, The New York Times and Keywee in NYC on Thurs. for the future of publishing appeared first on Digiday. Via DigiDay
Greg Brown appointed President of Amplifi, ANZ
Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. Mr Brown joined Dentsu...
KRDS SG now has a new chat bot agency – Oh My Bot!
With the chat bot revolution picking up, KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in Hong Kong, UAE, India and...
Designer Philippe Starck Is Helping China’s Xiaomi Go More Upscale
China’s Xiaomi made its name with good-quality, low-priced smartphones and gadgets. But a product launch event in Beijing just made clear how the company is...
Newsjacking the US election: Six brands playing the Trump card
Amidst the ongoing throw downs, exposures and slew of controversies, a number of brands have been using the combined power of the press and political...
Money and Marketing on Mobile: How Much Does It Cost to Build an App Today?
It’s a question that innumerable businesses have been asking for years. But the answer to the question keeps changing with the times. So what is...
Native advertising – your first language in advertisement
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
FB adds food delivery options & friend recommendations to Pages
Over 60 million businesses use Facebook Pages each month around the world and the Pages are visited by more than one billion people. Last year,...
comScore launches multi-platform measurement in Vietnam
comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population....
Progress launches cloud platform DigitalFactory
Progress has launched the Progress®DigitalFactory™, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
JWT Jakarta names Johan Shabudin as CEO Lulut Asmoro retires
J. Walter Thompson Asia Pacific has promoted Johan Shabudin to the role of Managing Director of J. Walter Thompson Jakarta. Mr Shabudin takes the reigns...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
