mcommerce in India: Four considerations for retail sales
India’s mcommerce market is growing steadily as more and more users gain access to smartphones. Currently the market hosts around 204 million smartphone users, almost...
Tagged: new
How mobile-friendly is your site? Google asks SMEs
With more people searching on mobile phones than desktops, Google has launched a free online tool to help businesses measure their site’s performance on the mobile...
Facebook Is Bringing Its Ad Network to Apple TV and Roku
Facebook is bringing its ad network to Apple TV and beyond. The social network is feeling for new advertising ground in Apple TV and Roku...
U.S. Soccer taps Facebook, Instagram to hype USA-Mexico rivalry game
U.S. Soccer is taking to Facebook and Instagram to feed fans with live and social videos ahead of the men’s national team’s World Cup qualifying...
Ad Tech Vendors Face Dwindling Exit Opportunities
AdExchanger | For ad tech vendors, chances for exit are still slim and getting slimmer, according to a panel of investors at ad:tech New York...
All the digital news you missed this week
Instagram launches shopping This week, selected iPhone users in the US may be seeing shoppable Instagram posts from the likes of Kate Spade, JackThreads and...
Urban Airship’s Industry-first Platform Services Fine Tune Personalized, Interactive Notifications
Urban Airship has just debuted new, next-generation platform services — Open Channels and Open Profiles — designed to deliver individualized messaging to any platform, device,...
EU Data Protection Working Group Vs WhatsApp; Adyoulike & Trade Desk Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: EU data protection takes on Facebook-WhatsApp; Native...
Facebook reiterates video push as revenues for Q3 cross $7bn
Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded USD 7 billion for the first time. The social media...
Adobe unveils AI-powered Sensei & Project Felix for Creative Cloud
At its creativity conference, MAX 2016, Adobe showcased the next-generation Creative Cloud innovations, including a new breed of applications in experience design, photography and 3D...
Twitter restructures regional leadership team after recent resignations
After the recent resignation of Parminder (Parry) Singh and Rishi Jaitly from senior leadership roles at Twitter, the company has restructured its APAC leadership team....
UPDATED: Twitter restructures regional leadership team as Parry quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
Change is Necessary in Our Marketplace: Q&A with Tom Kershaw, Rubicon Project
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product and engineering officer at Rubicon...
Use market segmentation to get in the consumer targeting fast line
The digital revolution has largely been a godsend for marketers: thanks to an explosion of available information and emerging innovative technology, marketers have 24/7 access...
Brands failing to provide quality training in media skills: Survey
Less than one in ten senior brand and media agency marketers thinks that media training at advertisers is up to scratch, according to a new...
Twitter loses another senior exec as Parminder Singh quits
After the resignation of Rishi Jaitly, VP, Asia Pacific & Middle East North Africa, Parminder Singh (‘Parry’) has stepped down from his role as Managing...
