Cutting Through the Clutter of Accidental Clicks With Better Metrics for Mobile
As advertisers shift their focus to mobile marketing, a new standard of measurement is desperately needed to tackle the fat finger phenomenon. Source: ClickZ Asia
Tagged: new
‘The Path to Compliance: Navigating General Data Protection Regulation’, by Damian Scragg, MD EMEA, Evidon
“17 years ago, less than 1% of Europeans used the internet,” noted EU Justice Commission Vice President Viviane Reding. “Today, vast amounts of personal data...
Interesting smartphone facts:More Androids than babies!
We all know that smartphones are involved in a rapidly increasing share of our daily activities: from social interactions on Facebook, photo-taking and sharing, m-commerce,...
Top 3 Barriers to Adoption in Mobile Payments
In late December, we began witnessing an anticipated daily barrage of “lists” featuring 2013 predictions regarding mobile industry developments that would supposedly transpire inside the...
Digital Media’s Fail of the Week
Our new feature “Fail of the Week” showcases the lame, ridiculous things that happen each week. Tell us which one you think is the worst....
Marketers Beware: Facebook Losing Steam with Teens
Have America’s teenagers begun losing interest in Facebook? A new report says the answer is in the affirmative, and marketers may want to take note....
Infographic: Smartphones Decoded
On Thursday, LogicBuy posted a must-read report on smartphones and the often-touted specs that should actually carry very little weight with consumers in the market...
‘Automating Revenue Generation: Attribution Needs Tag Management’, by Jon Baron, CEO & Founder, TagMan
Every business aims to acquire and retain customers at a price that drives profit. For years, business people and marketers have grappled with this task....
Infographic: Tech is Just What The Doctor Ordered for Grandpa
Think technology is mostly for the young? It’s just as much for the young at heart, regardless of physical age. That’s according to a new...
China Exec Moves & Industry Roundup: Isobar, Carat, IPG Mediabrands, and RedWorks
Isobar China preps for further growth; IPG Mediabrands creates new CEO role; and WPP’s RedWorks hires new president. Source: ClickZ Asia
Yahoo’s Tumblr acquisition sends clear message to advertisers
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Is FBX Redefining How RTB is Leveraged?
When Facebook initially made its move to monetise onsite inventory with foreign datasets (foreign, meaning an advertiser’s first-party data), it divided opinion. We took a...
Sprint Gobbles Up Neighbors Handmark and OneLouder
Sprint has just confirmed its acquisition of app developer Handmark and its social and mobile advertising subsidiary OneLouder. According to the nation’s third largest wireless...
Amex and Twitter team up for Mobile Commerce
Mobile Commerce seems to be going through a growth phase were many new approaches are being tried to see what consumers will like. Recently venerable...
Infographic: Is Your CMO Prepared for the Challenges Ahead?
Let’s face it. Today’s marketing tools, tactics, and technologies are wholly unfamiliar to marketing professionals of a bygone era. But so rapid is the evolution...
Here’s What’s Happening in mHealth
Here are some of the top stories in mobile health that we’ve been monitoring in recent days. Infographic: How Are Healthcare Providers Using Health IT...
