Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
Tagged: new
Mobile helps Facebook cross 100 million users milestone in Africa
Facebook’s focus on high growth markets has reached a significant milestone in Africa. As of June 2014, over 100 million people are coming to the...
The Weekly Digital Marketing Update @ Copenhagen INK (08-09-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
Programmatic Advertising What is it and Where is it going?
A key takeaway from the Cannes Lions advertising conference earlier this year was the emergence of programmatic as no longer a dirty word within the...
The Empire Strikes Back: Assessing Big TV’s Move Into Ad Tech
Ahead of moderating a panel on ‘Programmatic Video – Entering The Era of Brand Response’, Vincent Flood, Video Ad News, editor, sets the scene on major broadcasters’...
Unilever, Mindshare lead SMARTIES APAC 2014 Awards
The Mobile Marketing Association has awarded the region’s best mobile marketing at the SMARTIES APAC 2014. Winners were declared in 21 categories, including two new...
China’s Popular Online Video Sites Face New Regulations
China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largestiInternet market tighten online...
6 semi-bold predictions for the iWatch
Ben Kunz is vp of strategic planning at Mediassociates, a media planning agency. It’s September once again, and so we eagerly wait for Apple CEO...
Opening Up The Programmatic Native Opportunity To Buyers
Ajay Daved, PowerLinks Media, head of demand and revenue, explains how two of the hottest trends in digital advertising (native and programmatic) are helping to...
World Kabaddi League awards media mandate to Havas Media India
Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), in a multi-agency pitch. The account is estimated to be...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
Mobile Player xAd Snags $50M In New Funding, Says It Doesn’t Even Need It
Following a $50 million infusion of cash Thursday, mobile location vendor xAd appears to be sitting pretty. The money is a combination of equity and debt...
EXelate Steps Into Data-As-A-Service Business As LinkedIn Leaves
LinkedIn’s discontinuation of Bizo’s business data service is an opportunity for data-management platform (DMP) and data services company eXelate. The company revealed plans Thursday for B2BX,...
Mobile Shopping Reaches “Tipping Point”Traffic to retail sites now more than 50% from mobile
Over the past couple of years, we’ve seen an inexorable rise in the use of mobile devices for commerce, including price comparisons, stock checking, product...
WFA Report Gives Guidance On How To Work With Programmatic Service Providers
The WFA released an excellent programmatic guide this week. The report, written by Mikko Kotila (a notable programmatic trader and ATS speaker), focuses on best...
Data Points Towards Mobile, Rich Media, And Private Marketplaces
The results of Adform’s RTB Trend Report, Europe, Q2, 2014 point to a certain future: digital media acquisition will centre almost exclusively on programmatic trading....
