Data pick of the day: Only 25% of iPad users are aged 16-24
This week Apple will once more gather a portion of the world’s media in Cupertino to share its vision of the future. After the hype...
Tagged: new
What is ticking for Omnicom Media Group’s Indonesia office?
Beiersdorf, Heinz, Telkomsel, Carrefour – some of the biggest pitches to have happened in Indonesia earlier this year – have all found their way to...
Telcos, tech players speak relevance to up internet demand in India
The recently concluded Internet.org summit in India brought out important areas of focus for internet connectivity in the country. Internet.org, an initiative by seven technology companies...
Mark Chang's second act: To aid disadvantaged entrepreneurs
In his first interview after his deal to sell off the Internet assets of JobStreet.com for US$582 million, Mark Chang speaks to DNA founder Karamjit...
Wild Mobile; Video’s Weak Spot
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Dimes In a recent interview with Bloomberg News, Vice CEO Shane Smith called...
BBDO, Kult SG form content collaboration for GE
General Electric (GE) is looking to extend the reach of its messaging beyond industry leaders and tech enthusiasts that make up its traditional B2B consumer...
What brands think about when they think about Snapchat ads
Ephemeral messaging app Snapchat is getting ads. Snapchat co-founder and CEO Evan Spiegel told Katie Couric during a live interview at the Vanity Fair New...
Infographic Shows the ‘Good and Bad’ of Social Media Marketing
Just because everyone, it seems, is using social media marketing for their business doesn’t mean that everyone is using it effectively. “Despite the growth of...
ATS Comes To New York On 4 November; Event Agenda Now Published
ATS is now on three continents – well, it will be from 4 November, when the inaugural ATS New York will take place. ExchangeWire will make its US...
Zuckerberg in India: On connectivity, local languages & internet relevance
If there was one word that would surmise Mark Zuckerberg’s passion and focus areas, it is ‘connectivity’. When Facebook positions itself as a platform that...
Vaseline Women Indonesia assigns digital mandate to Ogilvy
Ogilvy & Mather Indonesia has been appointed the digital marketing business for Vaseline Women in Indonesia. The agency won a competitive, three-way pitch for the...
Microsoft Poaches From Publicis for New U.S. Sales Chief
Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to...
Cross-platform content marketing: Of consumer, context & curation
As technology levels the playing ground for digital platforms, the significance of content comes to fore once again. This was also one of the areas...
E-governance via smartphones aims to better connect rural India
After a long period of inefficient governance and policy paralysis, the Indian political system is expected to pick up under the leadership of Prime Minister...
AOC India awards digital mandate to KRDS
Social and mobile marketing agency, KRDS India, has bagged a new client after a multi-agency pitch with AOC India, an international brand of TPV Technology....
Chobani takes aim at ‘breakfast fatigue’
Breakfast is no longer the most important meal of the day, and most people settle for a quick (carb-heavy) muffin or bagel and a quick cup...
