‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French...
Tagged: new
Two decades hence, banner ads going strong but with challenges ahead
It has been 20 years when the first banner ad on the web by AT&T in the United States went live. With a copy as...
Indian consumers ‘haunted’ by remarketing: Report
Online shopping has become more than just a fad for the tech-savvy consumers in India and marketers are adding fresh attributes to enhance the experience...
Week in Review: Is Malaysia ready to welcome them?
Malaysian entrepreneurs are a happy bunch this week with two new funding channels opening up for them. But with the country also looking to attract...
Forrester Wave: Platforms, Commerce Companies Vie For Top Attribution Vendor Title
Considering two of the usual pure-play suspects in Forrester’s Cross-Channel Attribution Wave (Convertro and Adometry) were snapped up by AOL and Google on the very...
Facebook Gives People a New Way to ‘Turn Down’ Annoying Brands
Facebook is giving people more control over whose content occupies their news feed on the social network, arguably the web’s most prized real estate. People...
Political Ad Spend Reached New Heights This Year
It’s all over except for the crying (if your preferred candidate didn’t win). Now comes news — as if voters didn’t know — that spending...
IAB Launches Digital Video Center of Excellence
Anna Bager Promoted to Senior Vice President, Mobile & Video, to Lead Unit Hulu’s Peter Naylor Named Chairman of the Center’s Board of Directors NEW...
Is this man the most talented creative in America?
Whit Hiler got into advertising in a particularly roundabout way. In 2011, while looking to make some money, he decided to submit an idea to...
#sowhoknew: Has your smartphone ruined your sex life?
Spending more time with your Samsung than smooching? Getting less intimacy because you are fiddling with your iPhone? If so, then your smartphone is probably...
WeChat’s ‘ultimate social sensation’ positioning in Bangkok
There are some people who don’t like ridiculously cute animated stickers, or feel the need to search through their entire chat history – and then...
The Economist launches its daily digital edition
The Economist has launched its first daily edition, The Economist Espresso. The daily was developed to serve as a complement to the weekly edition of...
As Platforms Proliferate, Which Ones Are Worth It For Marketers?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Who Will Dominate The Future Programmatic Landscape?
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to search advertising, and asks whether programmatic...
The Weekly Digital Marketing Update @ Copenhagen INK (06-11-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past week. Enjoy!...
How critical is Facebook for SMBs this holiday season?
Ahead of the holiday season, Facebook is urging small and medium businesses (SMBs) to use the social media platform as a tool to increase sales....
