ICC Cricket World Cup hosted by Australia, New Zealand & Facebook
In what is being touted as the first truly digital World Cup, the ICC Cricket World Cup 2015 has utilised social media and mobile significantly to connect with audiences....
Tagged: new
JWT & Changi Airport say ‘I’m Home’ to celebrate SG50
Changi Airport brings its brand values to life with ‘I’m Home’, an online campaign created by J. Walter Thompson Singapore to celebrate the company’s vision...
Grey Group builds up the cricket fever for Gillette
With the Cricket World Cup taking grip, Grey Group India has launched a video for Gillette that salutes Indian cricket lovers and their passion towards...
Lionsgate takes an unprecedented social media route for ‘Hunger Games’
Lionsgate is taking the social media route for the home video release of its movie ‘The Hunger Games: Mockingjay – Part 1′. Partnering with Sizmek, the social media...
Tinder doesn’t allow ads — here are all the ads on Tinder
Brands have run into a difficult time when it comes to Tinder advertising. Just earlier this month, Gap’s new campaign, which planned to feature Tinder...
Havas Media Group, NewsCred form global partnership
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
HP’s enterprise tablet strategy takes shape
At a recent media event in Singapore, HP’s Printing and Personal Systems (PPS) Group – soon to be known as HP Inc. – introduced a...
Google-Twitter: Another reminder of ending silos in media & devices
This is a stark reminder to all that different media and devices no longer operate in silos. Content, search, and social need to work closely...
Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
When Net Neutrality Policy Comes Down, FCC Likely to Permit Sponsored Data Programs
“When the new rules for net neutrality arrive, rest assured the big wireless carriers will be unhappy,” notes Mark Bergen in a recent commentary at...
Getting pragmatic about programmatic
Southeast Asia is a digitally savvy region, quick on the uptake of new technology, highly mobile and with an insatiable appetite for video. According to...
Soft Space levels up, out to transform entire payment landscape
Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions –...
Global cultural treasures we will lose for 20yrs under the TPP
What do Japan’s Blue Sky Library, Malaysia’s answer to John Wayne, and the first recorded composer from New Zealand, all have in common? They could...
The Justine Sacco redemption tour: Too little too late?
Justine Sacco made headlines a little over year ago when a very ill-conceived tweet she sent burst into viral flames. Sacco was the head of...
Twitter Kickstarts Logged-Off Crusade With Cricket In India
In its first orchestrated crack at reaching users beyond its walls, Twitter is turning to a massive market: India. During the lead up to the...
Trending in India: The multi-faceted ICC Cricket World Cup
News in follow-up to the sweeping victory of Arvind Kejriwal’s Aam Aadmi Party at the Delhi Assembly elections was in abundance to keep the Indian...
