‘We Saw a Need to Give Control Back to Publishers’
Denmark-based Adform has established itself as one of the leading European ad tech firms on the market, with the company today (27 April) announcing the...
Tagged: new
Adform Launches Global Programmatic Publisher Ad Server
Adform, the premier ad tech partner for publishers, global media agencies, trading desks, and advertisers, today announced a new ad server for publishers around the...
Mobile Disruption Continues; Xaxis Audio Debuts in UK
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
Change in Concept, Processes Required for Programmatic
Brands that are looking to adopt programmatic buying also need to consider a different approach to advertising and think about the processes needed to support...
WTF are the upfronts?
Each spring at the upfronts, TV buyers and sellers hammer out billions in marketing agreements. There are two parts to the upfronts: the lavish parties, with...
Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push
As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that...
On Earth Day, every brand is green
If you didn’t know it before you signed onto Twitter this morning, you certainly know it now: today is Earth Day. Tweets and Facebook posts...
Sizmek Launches Ad Builder for HTML5
New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company...
Ensogo raises another US$30mil by issuing 183mil new shares
ASX-listed e-commerce company Ensogo Ltd has managed to raise another A$38 million (US$29.7 million) from institutional investors, by issuing 183 million new shares. Via DNA
#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Akamai strengthens APAC Team with 4 senior appointments
Akamai Technologies, Inc, the global leader in Content Delivery Network (CDN) services, has made significant additions to its team in Asia Pacific and Japan. Michael...
Nada Stirratt Named Chief Executive Officer of Verve Mobile
NEW YORK – Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Epicurious Looks To Keep It Simple On The Apple Watch
Utility, clarity and simplicity are the three main ingredients in the new Epicurious Smart Timer app for the Apple Watch, announced Monday. Apple is scheduled...
Getting To Know Gain Theory, WPP’s New Data Consultancy Shop
Last week, WPP launched the “marketing foresight” consultancy Gain Theory, housed within GroupM. Gain Theory, which has 200 people and a new office in New...
From Coachella to ‘Nochella’ – has the festival lost it’s cool?
As the Coachella festival enters its final weekend, the buzz is less about the music and more about whether it has lost its mojo. Critics...
