Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
Tagged: new
Sydney’s The Urban List and Inception Digital join forces
One month after acquiring Mi9 beauty and bridal platforms Primped and The Wedding Club, Sydney’s media company Inception Digital has added Australia’s lifestyle destination, The...
Netflix Global Audience Soars as New Markets, Shows Draw Viewers
Netflix said its internet TV service grew to 65.6 million subscribers in the second quarter, thanks to popular original shows such as “Daredevil” and “Orange...
More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
Using Whole-Funnel Marketing to Generate Better Business
Stephen Taylor, Sojern VP, and managing director, international, asks how adtech can be employed further up the classical marketing funnel. As marketers, we love to...
WPP takes horizontality on ‘ground’ with Shanghai Campus
WPP has literally taken its horizontality proposition ‘on-ground’ in China. In a landmark agreement, the communications services group has signed a deal with Nan Fung Group...
Verizon Vice Deal; Nielsen International
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Vice Is A Virtue At least it is for Verizon, which will...
Stop overly pushy ads! Learn to retarget in moderation
Modern marketers are suffering from schizophrenia. Dr Jekyll puts the customer on a pedestal and steers well clear of bothering them with advertising, with the...
Our Rapidly Changing World: Mobile & Internet trends 2015
It is getting harder and harder to keep up to date with all developments in the market these days due to the rapid pace of...
Talking Beeswax With CEO Ari Paparo: A Bidder When You Need One
AdExchanger | Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with...
Singapore Airlines most associated with SG50
As the 50th anniversary celebration weekend approaches, Singapore Airlines came out to be the number one brand associated with SG50 during January 1 – July...
Apsalar Introduces Apsalar Audiences for Facebook
New service of the Apsalar Mobile DMP enables marketers to identify segments of app users and use them as Facebook Custom Audiences for precision targeting...
Confessions of an influencer marketing matchmaker: ‘There’s a shakeout coming’
The social platform boom has given rise to a new breed of niche celebrity with huge followings of their own. With their strong appeal to millennials, it’s no...
Sociomantic’s Rohit Kumar on why programmatic must show value to grow
After an action-packed 2014 that included the acquisition by dunnhumby, continued innovations in mobile marketing and the foray into many new markets, Sociomantic has continued...
Fledgling legal startups take flight in Singapore
Legal services still remain relatively untouched by the startup boom in Asia. Obfuscated terms and legal jargon provide high barriers of entry, giving lawyers a...
Rubicon SEC Filing: Chango’s 2014 Revenues Were $37M, But Retargeting Firm Wasn’t Profitable
AdExchanger | Chango recorded 2014 revenues of $37 million prior to its acquisition by Rubicon Project, according to a new US Securities and Exchange Commission...
