Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
AdExchanger | French performance marketing company Criteo turned in a solid second quarter, growing its revenue ex-TAC by 65% to €110 million (US$120 million), up from €67 million (US$73...
It is now only six weeks out from ATS London 2015, and we continue to build to the industry’s biggest programmatic event. In this post...
Storytelling has been around for centuries – from etching hunting scenes on cave walls and telling tales around a fire, to remaking a literary classic...
We no longer go online; we live online. This change has fragmented the consumer decision journey into hundreds of real-time, intent-driven micro-moments. Being constantly connected...
Singapore’s online hiring activities saw its steepest decline since April 2015 at -11 per cent year-over-year, according to the latest Monster data. Online hiring in...
Roughly 60 per cent of all email is spam. That’s a pretty scary statistic right? But given the veritable tsunami of the stuff that’s dropped...
Southeast Asian consumers continue to show the highest optimism globally in the second quarter with an index score of 112, far-surpassing the global consumer confidence...
Mark Zuckerberg’s plan for world domination is a step closer. Facebook took the wraps off a massive drone yesterday, which is a key component to...
AdExchanger | After launching programmatic print in February, Time Inc. on Friday unveiled a new phase of the sales initiative. It adds 12 audience categories...
Oracle Eloqua and Marketo integration captures leads and converts video engagement data into contact tracking, lead scoring, and customer segmentation BOSTON – Brightcove Inc. (NASDAQ: BCOV), the...
In this week’s ExchangeWire European Weekly Roundup: Google reacts to EU cookie ruling; InMobi partners with Samsung; According to the Eyeota Index audience data spend...
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Instagram mobile...
Out of a rating of ten, with ten being on-par with the most advanced markets, senior marketers in Singapore, rate the market’s level of digital...
The audience data expenditure in APAC decreased in Q1, in line with the seasonal slowdown in Q1 worldwide, according to an Eyeota report. The report...
Mobile advertising revenue for Facebook which reported financial results for the second quarter of 2015 was approximately 76 per cent of advertising revenue. This reflected...
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