TEL AVIV, Israel & PARIS – Growmobile, Perion’s social and mobile marketing division, announced the support of Instagram advertising through its mobile user acquisition platform....
A real change is at hand when it comes to understanding mobile audiences, and we’re only really beginning to understand the effect that mobile devices...
Marketing and communication jobs have experienced a decline in growth as online recruitment decreases year-over-year in Singapore, Malaysia and the Philippines. According to data released...
As the marketing industry prepares to adjust to the switch off on Adobe’s Flash player, starting today with Adwords no longer supporting Flash ads on...
AdExchanger | Over the past year, a new breed of data-management platform (DMP) has shown up to provide audience management for app-install campaigns. Mobile DMPs,...
Last year, Twitter launched the Twitter Publisher Network to help advertisers connect with audiences both on Twitter and in thousands of mobile apps outside of...
Social sharing buttons may be “falling to the wayside,” it now appears. Why? “Consumers on mobile are 11.5 times more likely to click on an...
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Fyber earmarks capital for expansion; WPP hauls...
The consumer journey is no longer a single pathway from awareness through consideration to conversion. In this piece, Ben Sidebottom, director, solution architecture, Visual IQ (pictured) discusses how...
The agency networks in the global digital economy will once again be present at dmexco in 2015 — and on a larger scale than before....
OMD China has launched Predictor 2.0 – a pioneering tool which is designed to help marketers evaluate the real value of existing TV programs. Predictor...
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Life was simpler in the olden days. Roads weren’t as busy, jobs finished at five, you probably didn’t always lock the front door and people...
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