Great Expectations: The Story of Mobile Coupons?
As back office systems and in-store point-of-sale devices catch up with consumer expectations, marketers have to keep a watchful eye on the other parameters of...
Tagged: mobile
Internet Statistics Compendium
Econsultancy’s Internet Statistics Compendium is a collection of the most recent statistics and market data publicly available on online marketing, e-commerce, the internet and related...
Verizon Reports Strong Smartphone Sales
This morning, Verizon reported earnings for the first fiscal quarter of 2013, indicating that income spiked 15.8% to $1.95 billion in the three-month period ending...
eBay Sees Big Boost in Mobile App Users in Q1
On Thursday morning, global commerce platform and payments giant eBay reported revenue for the first quarter ended March 31, 2013. All told, revenue spiked 14%...
‘Successful eCommerce Personalisation: The Experts View’, by Rob Jackson, UK MD, Elisa DBI
If personalisation works so well – why don’t more brands use it effectively? Personalisation is hot property in digital marketing at the moment. The ability...
How to Make Search-Friendly Mobile Websites
An SEO-optimized mobile friendly website can benefit you in many ways. Consider these tips. Source: ClickZ Asia
Chok! Chok! Chok!Coke’s Interactive TV-Mobile Gaming Promotion!
Coca-Cola has had a long history of successful, innovative advertising in many media. Last summer, Coke ran a campaign in Hong Kong that successfully combined...
“Retargeting”: A marketers dream coming soon
Retargeting is a fascinating and scarily effective marketing tool that has been used for customers buying online through desktops for some time. However, until recently,...
Facebook reaches profitability due to mobile success
Facebook has reported its first profit since the company’s IPO last year. At that point, Facebook saw its stock plummet in its opening day. And...
Businesses Keep Turning to Mobile Credit Card Readers
On Monday, Business Insider updated readers on the emerging superpower that is the mobile payments industry – the growth of which is being driven by...
Two thirds of shoppers prefer mobile web over apps
As part of the ongoing quest to make retailers see the light and offer decent mobile support for online shopping, a new study has revealed...
Ivy Wong ventures into new mobile territory
Hong Kong – The ex-CEO of Next Mobile has embarked on a project to prove consumer-generated content is a real business opportunity. Source: Marketing Interactive
‘It’s Time for the Next Step in Digital Advertising: Eyetracking’, by Darren Hamer, MD UK, Sticky
Have we left the brand advertisers behind? It’s time for non-response to receive insight in digital advertising. One of the big debates in the digital...
Tapjoy Behind Launch of PopcornflixGOLD
Well-respected mobile advertising juggernaut Tapjoy and Popcornflix – the feature film movie streaming platform owned by Screen Media Ventures – have announced availability of PopcornflixGOLD....
Google Glass Represents The New Age of ‘Tech Intimacy’
The development and launch of Google Glass could usher in an era of computer intimacy. That’s according to comments made public Friday by Intuit Chairman...
Poker Giants on The Hunt for an Online Gaming License
The Chicago Tribune reported Friday that a gambling expansion bill in Illinois may allow PokerStars, which was formerly accused of money laundering and fraud by...
