10 interesting digital marketing statistics we’ve seen this week
Informed SEOs generally in favour of Enhanced Campaigns To get further insight about the perceived impact of Google’s new PPC model, Enhanced Campaigns, we asked...
Tagged: mobile
UK mobile consumers love research,but are very likely to purchase
UK consumers who use their phones for search tend to take a longer time for research compared to US-based consumers, but their purchase intent is...
Where the Real Money Is Going in Online Advertising
For all the hand-wringing over automated ad buying systems and mobile devaluing publishers’ real estate, a number of online properties can still fetch top dollar....
As Budget Continues to Shift to Mobile, Adbrain CEO & Co-Founder Gareth Davies Outlines Their New Pure Play Tech Solution For Buyers
Mobile continues to be a strong growth area for independent tech and trading companies – all of which will be discussed at this year’s ATS...
The Android Stat That Shocked the Smartphone World
We all know that Android has been on a rampant growth spurt across the global smartphone landscape recently. But the latest numbers from IDC are...
Infographic: The Making of an iPhone
The making of an Apple iPhone is an extensive undertaking with no shortage of logistical and economic considerations shaping each step of the process. A...
Customizing a bottle of Scotch:A Father’s Day message from Diageo
The best advertising campaigns are often those that help people communicate their true feelings and emotions. This mobile campaign from Diageo, which ran in Brazil,...
10 inspiring digital marketing campaigns from Coca-Cola
The Coca-Cola Happiness Machine Despite the rather naff name, this simple idea managed to attract a huge amount of online buzz for Coca-Cola. The Happiness...
ID Is Key: Unlocking Mobile Tracking & Cross-Device Measurement, Part 2
“We spend most of our time telling privacy advocates and even our clients what we don’t collect,” comments James Lamberti, Vice President and General Manager...
In-app mobile ads are draining battery life!
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app....
Home Depot continuing to increase its focus on mobile
American superstore-chain Home Depot is focusing much of its efforts on increasing mobile spending, its chief marketing officer Trish Mueller announced at the recent mobile...
Women still prefer physical shopping, but mobile has its place
Mobile shopping for women, it seems, still involves visits to real stores. A study by ResearchNow found that the majority of women shopping for clothes...
Facebook Stock, Fueled by Mobile, Rises to Highest Price Since IPO
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
‘TV vs Video No Longer: Taking the Whole View as Videology Launches Descartes’, by Anne de Kerckhove, MD EMEA
Video advertising is radically transforming how and where brands connect with audiences. It’s a transformation driven by consumer behaviour. People are now watching video, not...
Mobile Malware Falls in U.S. But Climbs Globally
NQ Mobile’s 2013 midyear security report shows that 51,000 new mobile malware threats were identified in the first half of 2013, infecting an estimated 21...
