WireDex: Making Sense of the Ecosystem
For years the Lumascape was the standard bearer for the ad tech industry. It confused and perplexed everyone in the industry alike. So many boxes....
Tagged: mobile
Time to Take Another Look at Tumblr for Marketing?
For those who haven’t tinkered with Tumblr for a while in their marketing efforts, here’s some news that could prompt a few long-overdue return visits...
Infographic: Top Tech Gear of 2013
On Wednesday, Alex Hillsberg of FinancesOnline shared with MMW a new inforgraphic compiled to highlighted some of the top tech gear of 2013. “2013 will...
SpotXchange Announces Premium Programmatic Video: A Leadership Summit for Publishers Led by Beet.TV
DENVER – SpotXchange, Inc., the largest global marketplace of digital video ad inventory, announced it will hold a programmatic video leadership summit for premium publishers with Beet.TV, a...
YP Launches Major Mobile App Redesign
Leader in Local, Mobile Updates App and Introduces New Brand Campaign; App Enables Users to Manage their “Local Graph” of Merchants ATLANTA – YP, North America’s...
SpotXchange’s Andrew Moore Discusses Key Trends From Its European Report On Programmatic Video
SpotXchange recently published its industry research report on programmatic video advertising across Europe (done in association with IHS), detailing trends in the key markets. ExchangeWire...
OpenX Launches Groundbreaking Real-Time Traffic Quality Monitoring System
Proprietary Dual Human and Automated, Real-Time Filtering Process Ensures the Quality of Impressions in OpenX Ad Exchange LOS ANGELES – OpenX Technologies, Inc. (OpenX), a global...
Tim Cook is No Steve Jobs, Says New Book
This week, the most controversial book to hit the tech scene this year made a splash on Amazon. “If Steve Jobs were still alive,” the...
Report: PayPal Option Boosts Mobile Transactions
Webtrends is out with a new report that highlights how just how powerful PayPal is today in the mobile channel. As it turns out, offering...
More Premium Publishers Select Nativo as their Native Advertising Platform
Advertisers and Publishers Generating More Value from Nativo’s Technology LOS ANGELES – Nativo, the only native advertising platform that works across every kind of content-rich site...
Q1Media Joins 2013 Inc. 5000
Q1Media Named One of the Fastest-Growing Firms In the U.S. AUSTIN, Texas – Inc. Magazine announced that Q1Media, an advertising technology and media company, was recognized...
Moontoast and Shoutlet Partner to Integrate Social Rich Media Ads with Social Campaigns for More Dynamic and Enriched Social Engagement
Social Campaigns One Step Closer to Proving Social ROI BOSTON – Moontoast, an innovative Social Rich Media advertising platform leader, announced a partnership with Shoutlet, the...
‘The Road For Innovation & Customisation in Ad Technology’, by Paulo Cunha, Co-founder & CEO ShiftForward
Paulo Cunha is Co-Founder, CEO at ShiftForward, and will present at this year’s ATS London. Here he discusses the paths that can be taken for...
India: The Next Mobile Marketing Trendsetter?
India is not only one of the fastest growing mobile populations on the planet, it’s also home to the mobile marketing trends of the future....
Apple to Developers: Get Ready for iOS 7
Apple has begun notifying developers via email that the time to prep their apps for iOS 7 has come. In particular, the latest email sent...
DynAdmic Introduces Cookie-Less Solution Worldwide to Save the Programmatic Advertising Landscape
While e-privacy and cookie laws are being discussed, DynAdmic has developed a proprietary solution to buy video advertising inventory based on audio recognition SOFIA ANTIPOLIS,...
