The Weekly Digital Marketing Update @ Copenhagen INK (16-09-2013)
Asia Digital Marketing News SIA hunts for digital help Ogilvy takes a stake in digital firm PennyWise Sa Sa adds lifestyle appeal to its brand...
Tagged: mobile
Programmatic Video Advertising Will Grow Tenfold Between 2012 and 2015 in Europe According to IHS
In-depth industry research report commissioned by SpotXchange offers first ever study of programmatic video advertising across Europe LONDON – SpotXchange, the largest global marketplace of digital video...
mobileStorm Teams With Locaid to Revolutionize Mobile Marketing for Casino, Online Gaming Industries
mobileStorm Inc., the veteran communication service provider that powers MobileMarketingWatch, mHealthWatch, and mGamingWatch, has announced the launch of two new cutting-edge products that will change...
GSMA Seeking Entries for 19th Annual Global Mobile Awards
Overshadowed on Tuesday by headlines from Apple and the new iPhone 5S and iPhone 5C, GSMA had an announcement too on that occasion. The GSMA...
Survey: Americans Still Trust Government More Than Tech Companies
Given revelations of widespread clandestined data collection by the National Security Agency, you’d think the U.S. government would have a PR problem. But that’s nothing...
Global Expansion and Pioneering Products Drive Strategic New Hires for Martini Media
Sarah Kate Ellis Named SVP of Global Marketing, Joining Jason Shugars, PubMatic and Google Veteran, and Matthew Baggott as Data Scientist Alongside Two Software Engineers...
Mobile banking on the rise Mobile makes consumers feel “in control”
Are the new technologies of mobile banking, contactless payments and social media changing the way people bank? Over the coming years, this issue will have...
Advertising Technology Platform Adform Appoints Industry Veteran Holger Mews as Senior Vice President of Programmatic Trading
Adform hires Adobe’s Holger Mews to bolster stronghold on European programmatic buying market London, UK – Adform, Europe’s leading advertising technology platform, has appointed Holger...
FBX Gains Velocity. Next Up: Mobile Inventory?
In Facebook’s last earnings call, Sheryl Sandberg surprised some by saying the Facebook Exchange “is actually a very small part of our business.” That may be...
Ogilvy & Mather Exec: ‘Demographics Mean Nothing’
Leveraging customers’ behavioral data is a crucial component of a mobile campaign, but it continues to be a challenge for most companies. One mistake marketers...
Android vs iPhone: The State of Mobile Commerce
Google’s Android mobile operating system passed Apple’s iOS in market share more than a year ago. But a new study of e-commerce transactions shows there...
Macy’s: Marketers Should Defend Data Use But Show Restraint
Macy’s sees plenty of value in data-driven marketing and believes consumers should hear more from marketers about the benefits. But that doesn’t mean the retailer...
Thrillist Grows Up – and Out
On Thursday, men’s digital lifestyle magazine Thrillist is unveiling a revamped mobile app, heralding both an expansion of the brand and a narrowing of the...
Email Marketing Education on The Rise in India
As covered by MMW throughout the year, educational efforts spanning SMS to email marketing are becoming surprisingly rampant across India, where marketing is both evolving...
Apple Takes a Hump Day Thumping on Wall Street
Shares of Apple are in free-fall today on Wall Street as investors continue to react negatively to Apple’s iPhone announcement. While the tech world is...
First Study on Smart TV Ad Effectiveness Reveals Interactive Ad Formats Increase Brand Engagement
YuMe-LG research shows positive consumer attitudes toward Smart TV advertising in U.S. Redwood City, Calif. – The first-ever U.S. study into the impact of Smart TV...
