Q3 Ecommerce Spend Softens, But Mobile Commerce Could Hit $10B In Q4
Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%,...
Tagged: mobile
AppNexus Summit: Mobile Programmatic Crawls Forward, Creative Next Big Issue
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
Gartner: Google Glass Will Revolutionize Workplace Efficiency
According to a new report from Gartner, smartglasses – like Google Glass – are causing CIOs to take a fresh look at the impact wearable...
Bank Of America On Privacy, Mobile And The Card-Linked Offer
Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
Google’s Mobile Tracking: The Advertising ‘Holy Grail?’
News that Google is continuously tracking people’s whereabouts has agency executives salivating. While its beta tracking program is currently limited to connecting Google mobile search...
Exponential Interactive Appoints APAC Managing Director John McKoy as Chief Revenue Officer
McKoy sets his sights on continued growth for Exponential, bringing more than 15 years of digital industry experience to the table EMERYVILLE, Calif. – Exponential Interactive,...
MoPub CEO Jim Payne Talks Twitter, Mobile Trends With Charlie Rose
It’s been a big year for mobile ad exchange MoPub. The 3-year-old company opened new offices in London, Singapore and New York, reached a revenue...
Infographic: The Evolution Of Apple’s iPhone
Apple’s iPhone has certainly come a long way. But unless you’ve recently conducted a side-by-side comparison between the first generation model introduced in 2007 and...
It’s Complicated: Online Campaigns with 50 or More Ad Versions Increase by 32%, Reveals New Complexity Index by DG MediaMind
New York, NY – DG MediaMind released new research today showing that digital marketers are managing increasingly complex online campaigns; the number of campaigns that averaged...
ADFOX Report: Russian RTB-market in H1 2013
According to an AdEx Benchmark 2012 study, published by IAB Europe, Russia ranks fourth in Europe in terms of its online advertising market (€1.6 billion...
So you have a mobile site. What happens next? http…
So you have a mobile site. What happens next? buff.ly/1aVZx7N
Accordant Media Joins Triton Digital’s a2x Platform for Programmatic Streaming Audio Advertisements
Leading Independent Trading Desk to include a2x Inventory in Audience Buying Solution LOS ANGELES – Triton Digital, a leading technology provider for the audio industry, announced...
PayPal “Beacon” – a new way for merchants to engage customers
Mobile Retail is a hot area now, with merchants and technology providers around the world looking for ways to improve the engagement of customers in...
Location Retargeting: The Right Places And The Right Times
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
The Trade Desk, Inc. Partners with DG to Make the DG Peer 39 Pre-Bid Data Available in its Environment
Offering the most robust set of Safety and Targeting Attributes including protection from non-human traffic New York, NY – DG® (NASDAQ: DGIT), the world’s leading...
