TV advertisers embrace digital video in Australia; online AdEX hits AUD 4.5bn
Video advertising has been confirmed as the industry darling for FMCG, retail and finance brands, in Australia growing 76 per cent year on year to...
Tagged: mobile
Southeast Asian consumers flock online to purchase products, services
Consumers across Southeast Asia are going online in droves, particularly with the rapid up-take of connected devices, and they are increasingly searching out online channels...
How will FB’s changes to Newsfeed & Like Gating impact brands?
So, Facebook came up with a couple of announcements over the past two weeks which have been getting a fair bit of attention – the...
Social media, the beast that cannot be controlled
In the last few years, social media has seen many twists and turns in the way brands have engaged platforms to tell their story and...
Why There Is No Unique ‘Programmatic Market’ Model
Vincent Potier, Captify, COO, explains how the trend towards programmatic buying is unlikely to replicate the ‘buyer-led’ Transatlantic model established in the UK and North...
How Bilna & Sociomantic partnered to drive new biz & customer loyalty in Indonesia
Sociomantic Labs, a global player in programmatic display advertising solutions for advertisers and agencies, helped leading Indonesian online retailer for everyday baby products, Bilna, exceed...
Social is the key instrument in a brand’s orchestra: Socialathon 2014
Social media is at its peak, bringing marketers closer to its consumers. Today, several organisations are using social media to alter their marketing approach and...
Mobile Marketing a Must, Not an Option Anymore
Advertising and marketing have to do one thing above all: stay up to speed with the changing times and react as quickly as possible. According...
Are We Meeting The Privacy Challenge?
Nick Stringer,Internet Advertising Bureau UK, director of regulatory affairs, and European Interactive Digital Advertising Alliance (EDAA), chairman, suggests how businesses can invest in ways to...
What teenage social media users want from brands
Teenagers and tweens are profitable customers for companies to have, but modern teens are different from those that have come before them. Previously, if a...
Mobile RTB spend in China rises by 616% in Q2 2014
As the digital scenario, that is primarily driven by the mobile media, in China shapes up, real time bidding platforms are also seeing growth in...
The Weekly Digital Marketing Update @ Copenhagen INK (25-08-2014)
Asia Digital Marketing News Week in Review: No more love ‘Tough Season 2′: Lenovo, the Onion defend a fantasy football crown Back to School, and...
Digital might become the subset of social: Socialathon 2014
The reach of social media today is staggering. Marketers, all across the world have now realised the power of social media and are leaving no...
Mobile-first approach requires digitalisation of the real world: Socialathon 2014
With pouring numbers of mobile phone users, it is quite evident that usage of mobile phones has made life simpler for masses. There is a...
Samsung Jumps On the Ice Bucket Bandwagon to Promote Its Galaxy Phone
Dozens of major corporations have jumped on the ALS Ice Bucket Challenge bandwagon, releasing videos featuring their executives doused in frigid water for the viral...
Back to School, and Not Just for the Kids: Marketers Taking Digital Education Classes
A lot has changed in just a short time. People who studied advertising and marketing even five years ago are finding their skill sets sorely...
