Yieldmo: ‘We’re A Content Ad Company. It’s A New Animal’
It’s clear what makes a bad mobile ad – desktop banners scrunched down to smartphone size or disruptive interstitials with tiny, seemingly invisible Xs. That’s...
Tagged: mobile search
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Engagement, expansion and completion: Why Q3 was a great time for mobile display ads
Download:Celtra’s Q3 Mobile Display Ads Performance Report We’ve just released Q3 2014 Mobile Display Ad Performance Report, our quarterly benchmarks providing insight and market analysis...
JWT acquires majority stake in New Zealand digital agency Heyday
JWT New Zealand has acquired a majority stake in Heyday, an independent digital agency based in Wellington. The move, which allows both companies synergies and...
Explosive Growth in Mobile Drives Holiday Weekend Digital Spend Increases
NEW YORK – IgnitionOne, a global leader in cloud-based digital marketing technology, released a mid-quarter report today, highlighting another strong Thanksgiving weekend for digital marketing....
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
Hong Kong, Australia affluents most engaged on mobile: AdNear
In JAPAC, affluent travelers in Hong Kong and Australia have emerged to be the most engaged on their mobile devices, according to a study by...
UK Mobile Commerce Following U.S. Lead, Expected to Grow to $200 Billion by 2019
The ability to make purchases on-the-go via mobile is booming. In the U.S., for instance, mobile ticketing has grown like wildfire. The Massachusetts Bay Transportation...
U Mobile on the verge of operational profitability
Expects to cut operational losses by more than half in 2014 Via DNA
The Human Context Can Unlock The True Value Of Mobile
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Heather Menery, vice president...
Mobile Recreates The Living Room Media Experience – On The Go
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
App Annie Wants To Help Developers Really Get To Know Their Users
App developers are engaged in an eternal struggle to acquire users, keep them, and understand what the heck they’re doing. But it’s the “who” and the...
XM Asia sets up digital production hub in Vietnam
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Brilliant Basics expands Asia presence; sets shop in Singapore
Brilliant Basics (bb), a global design and digital product studio headquartered in London, has commenced its Singapore launch. The firm creates intelligent, simple-to-use digital products...
Why the beacon revolution has been postponed
Tim Dunn is the director of mobile and strategy at Isobar US This was supposed to have been the year when the beacon invaded Main St.,...
Does Size Matter? Time to Demystify the Data Dilemma
When it comes to the data that helps brands and marketers understand what impacts their actions have in the marketplace, does size matter? Citing insightful...
