Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
Tagged: mobile search
#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
Digi eyes top spot in mobile Internet space
Malaysia’s third largest mobile operator Digi.Com Bhd has set an ambitious goal of becoming the best mobile Internet provider in the country, mainly by focusing...
Ogilvy creates optical illusion to sell Smart Car in Hong Kong
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
MWC 2015: Axiata chief Jamaludin Ibrahim wins Chairman’s Award
Axiata Group Bhd president and group chief executive officer (CEO) Jamaludin Ibrahim has been honoured with the 2015 GSMA Chairman’s Award at the on-going Mobile...
#sowhoknew: The dress that broke the internet
I always imagined that it would be Kim Kardashian’s naked bum that would ultimately break the internet. But it was actually a blue and black...
Headway Digital Releases MoBrain 2.0 at Mobile World Congress
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, announced the upcoming release of MoBrain™ 2.0, a mobile marketing platform...
Why ComScore Needs WPP’s Investment To Take On Nielsen
Digital measurement company comScore needed WPP’s investment in order to rival Nielsen in cross-platform ratings, according to one comScore partner. Although Nielsen dominates linear TV...
U.S. Now Leads Ad Spending Per Capita
Is it any surprise that consumers in the United States are the most heavily marketed to in the world? According to a new report from...
Mobile World Congress 2015: Let the show begin
To be held from March 2-5 in Barcelona, Mobile World Congress will centre on what many industry pundits believe is the new frontier for mobility:...
NASCAR Revs Up On Mobile With In-App Loyalty
NASCAR fans are loyal fans – and loyal fans are gunning to engage. But until last week, NASCAR, which acts as a governing body for stock...
