InMobi, mobile advertising platform, has formed a strategic partnership with Experian, one of Australia’s leading sources of consumer insights. Towards the partnership, Experian will exclusively...
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
The number of mobile app installs shows a 346 per cent increase globally in the second quarter. The advertising spend by mobile app developers worldwide...
As the Singapore Grand Prix race weekend draws closer, Japan led the tally for the F1 fans in APAC with a 346 per cent increase....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 15/09/2015
Payment company Stripe is hoping to take mobile and social commerce to the next level — and make it a little bit easier. At an...
Could “mobile-first” messaging strategies be a smart move for retailers in the upcoming holiday shopping season? Perhaps so. Mobile messaging — built around content, frequency,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 10/09/2015
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
The moment of truth has arrived. Apple is ready to take the stage and show the world what’s next. As far as we can tell,...
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
There is no doubt that 2015 is the year that social media shapes up to be one of the key battlegrounds of Singapore’s General Elections,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 07/09/2015
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
After a decade of use, Google ditched their old logo last week in favour of an ‘all new and improved’ (?) version. Some of the reactions...
In the run up to the polling day in Singapore on September 11, social media discussion on elections, parties and agendas has been rising. Among...
Guess what? Gender is still the main defining factor for users of the visual social network Pinterest. “Pinterest quickly attracted a substantial audience of committed...
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