IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
Tagged: mobile search
It’s Getting Harder And Harder For Mobile Ad Companies To Woo Developers
AdExchanger | App developer Guy Tal isn’t interested in cold calls from mobile service providers he isn’t familiar with who want him to test...
Google Revenue and Income Rise as Mobile Contribution Grows
Revenue at Google grew to $18.7 billion in the third quarter, up 13% from the period a year earlier, its newly formed parent company, Alphabet,...
Finding Success With The Second Screen: Univision Uses Apps To Complement Live Views
AdExchanger | Univision hasn’t been plagued with the problem of retaining live linear viewers, one of the byproducts of the cord-cutting craze. Although the Hispanic...
adjust Raises $17M in Funding from Highland Europe to Become the Unified Mobile Data Platform
– Highland Europe led the $17M round – adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month – Funding accelerates adjust’s mission...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Future Trends Infographic: The State of the Internet 2015
Our friends at MDG Advertising just shared with us their latest infographic, which takes a comprehensive and insightful look at the future trends of digital...
Mobile accounts for 56% of ecommerce traffic in SEA
Mobile is quickly becoming an importance interface for shopping as mcommerce activity is growing worldwide with Japan, the UK and South Korea seeing the most...
Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi
This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way...
#sowhoknew: Will India benefit the most from the faltering Chinese economy?
My recent article ‘Forget Greece, the real financial crisis is happening in China’ certainly struck a chord with LinkedIn readers – it was viewed almost...
Alibaba continues video focus; to buy out Youku Tudou
In a bid to expand its base in video services, Alibaba Group plans to buy out China’s YouTube like service, Youku Tudou. Previously, Alibaba held...
Fetch CEO: ‘Every Brand Should Be Looking At Mobile’
AdExchanger | Mobile agency Fetch is in serious growth mode. It’s been just shy of a year since Fetch became part of the Dentsu Aegis...
AppLift Unveils “AppLift Labs” to Lead the Discovery of Innovative New Mobile Advertising Technologies
Unique Mobile Task Force to Focus on New Product Acceleration BERLIN, GERMANY and SAN FRANCISCO, CALIFORNIA SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising...
What’s Coming Down the Chimney Soon? Cross-Device Messaging to Holiday Shoppers, Contends MMA Webinar
A holistic view of consumer experiences across devices will be the key to success this holiday season. That’s the view of the Mobile Marketing Association...
Ads served on TV streaming sites perform better: Study
With TV viewing habits evolving as tablets and smartphones become mediums to consume television content, marketers are also going beyond TV and looking at streaming...
Accenture names Marc Carrel-Billiard as MD, Global Tech R&D
Accenture has appointed Marc Carrel-Billiard as managing director of Global Technology Research & Development within Accenture Technology. In this role, Mr Carrel-Billiard will oversee the...
