Marketing Mission Impossible: Last Year’s Hacked Stores Unlikely to Recover This Year
If you haven’t already begun receiving messages in your smartphone or in your inbox about the “unprecedented security” of shopping online and in store with...
Tagged: mobile gaming
Zoinks! WWE Studios Wrestles With Mobile, Comes Out On Top
Sometimes, a standalone app might be more trouble than it’s worth – especially if we’re talking about a branded game as part of a single...
Publicis.Sapient: Transformative in India?
Publicis Groupe’s global acquisition of Sapient in a USD 3.7 billion all-cash deal witnessed its fair share of news frenzy in India. Through this deal,...
Does Publicis’ Epic Acquisition Spree Add Value?
Publicis Groupe has crowned its 2014 shopping spree with the announcement of its $3.7bn offer for digital advertising specialist Sapient, adding to its recent acquisition...
As Asia goes mobile-first, Google’s Julian Persuad on top trends
Asia per se and Southeast Asia more specifically, has been leading the growth of mobile globally. Industry experts have discussed this in various conversations to...
Data pick of the day: Facebook Rooms reflects demand for anonymity
Facebook finally responded to the wave of anonymous social networks that have grabbed headlines in the last few months. But its new app – Facebook...
AOL’s Cross-Device Solution Aims To Cure The Advertiser’s Attribution Headache
If an advertiser runs a mobile campaign, but the targeted consumer doesn’t convert on her mobile device, that doesn’t mean the campaign failed. Chad Gallagher,...
Creative Polite Banners Corner Best Click Rates for Luxury Ads
Perhaps it says as much about the general state of the economy as advertising, but when it comes to click rates for polite banner ads...
LinkedIn’s China efforts pay; 45% increase in revenue
The professional network LinkedIn reported results of its third quarter for 2014. It recorded revenue of $568 million, an increase of 45 per cent compared...
WPP records 3.1% increase in revenues in Q3 2014
WPP revenues of £2.763 billion ($4.609 billion) up by 3.1 per cent in Q3 2014. The third quarter constant currency revenues were up by 10.6...
Facebook announces India Client Council
Facebook has announced the launch of a forum called India Client Council, which comprises of a diverse group of leading client and agency partners. There...
SMBs in India tread the mobile route carefully
Small and medium sized businesses (SMBs), also called small and medium sized enterprises (SMEs), are on their path to becoming large players in their respective...
Publicis acquires mobile specialist Front Foot in AU
Mobile specialist business Front Foot is joining forces with Publicis Worldwide Australia. The move represent a major foray by Publicis Worldwide Australia into mobile-focussed communications,...
SEA businesses still lagging on mobile-first strategies: Google
Although smartphone usage and penetration have been growing exponentially in Asia, many businesses in South-East Asia still fail to see the importance of a ‘mobile-first’...
The case of Facebook, ice-bucket challenge & a ‘cool’ Q3 report
Facebook’s total revenue reached $3.2 billion and advertising revenue grew 64 per cent year-over-year in Q3 2014. Mobile accounted for 66 per cent of the...
InMobi engages Digital Element to enhance targeted mobile ad delivery
Mobile advertising platform InMobi has engaged Digital Element, a provider of IP geolocation technology, to deployed the latter’s NetAcuity Edge hyperlocal IP geolocation solution. The...
