Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
Tagged: mobile gaming
Kenshoo launches mobile app for campaign management
Kenshoo marketing software company has updated to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising...
Optimization Beacon Promises to Be ‘The Future of Mobile Advertising Intelligence’
A new beacon tool designed for advertisers made a huge splash at Mobile World Congress in Barcelona, Spain last week. Kochava, a mobile attribution analytics...
#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Why old-school newsletter publisher SmartBrief is giving content a try
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
AKQA appoints Eric Cruz as Executive Creative Director, Shanghai
AKQA has appointed Eric Cruz as its Executive Creative Director in Shanghai. Mr Cruz will look after the growing Shanghai Creative team and their work...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Digi eyes top spot in mobile Internet space
Malaysia’s third largest mobile operator Digi.Com Bhd has set an ambitious goal of becoming the best mobile Internet provider in the country, mainly by focusing...
Ogilvy creates optical illusion to sell Smart Car in Hong Kong
The nimble, Smart Fortwo, by Smart Car is the perfect car for navigating Hong Kong’s narrow and congested streets or so is what the brand...
Dentsu revisits ‘Indian mothers’; launches MAMA Lab
In the new age of advertising, the elusive youth TG continues to be an important part of the marketers’ growth strategy. As youth redefines conventional audience stereotypes, another segment – Indian...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
Fyber Expands Platform with Introduction of RTB
Leading mobile advertising company brings together a mediation layer across interstitials and rewarded video with an RTB exchange Fyber, a leading mobile advertising technology company,...
Indosat, Smaato partner to set up mobile ad exchange in Indonesia
Indosat, member of Ooredoo Group, and Smaato have partnered to launch a joint venture Indonesia Mobile Exchange (IMX). Indosat’s existing mobile advertising offering, i-klan, which...
PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
MWC 2015: Axiata chief Jamaludin Ibrahim wins Chairman’s Award
Axiata Group Bhd president and group chief executive officer (CEO) Jamaludin Ibrahim has been honoured with the 2015 GSMA Chairman’s Award at the on-going Mobile...
Will 2015 be a Breakthrough Year for Ad Tech at Mobile World Congress?
Mobile World Congress has arrived, with the mobile industry’s biggest names all headed off to Barcelona. The event is still largely the domain of ‘legacy’...
