Blakeman departs OMD APAC CEO job for a senior global UK-based role
Ending a four-year stint as the APAC Chief for OMD, one of the Omnicom Media Group agencies, Steve Blakeman is all set to bid adieu...
Tagged: mobile gaming
Banks riding high on mobile boom but consumers wary: BuzzCity
Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to...
Nanigans Publishes New FB Advertising Benchmark Report
Ahead of Facebook’s earnings call next week, Nanigans has just released its Q1 2015 Global FB Advertising Benchmark Report. The report includes some interesting global...
3 ways in which retargeting can be advantageous
What does the future promise for programmatic? Here is an attempt to extract some signals from the noise, by concentrating on one piece of gold,...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
A Marketer’s Guide To Cross-Device Identity
As the cookie weakens, brands and agencies are looking for an alternative. Cross-device seems to be the answer – but questions remain. AdExchanger examines the...
Singapore telcos: Winners and losers in 2014
Number-crunching Goh Thean Eu looks at the ‘Big 3’ in Singapore’s mobile telecommunications space to see how they fared in 2014. Via DNA
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Mobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Mobillion 2015: Celebrating the mobile growth story in India & SE Asia
As the mobile growth story continues to shape the communication business and markets such as India and Southeast Asia become the first markets to be...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
