Growth of Time Spent on Mobile Could Slow to Single-Digit Pace in 2016
Here’s a story that strikes a different chord. While all the forecasts have shown mobile as the high growth nirvana in the marketplace, some researchers...
Tagged: mobile gaming
Facebook Announces Ecommerce Features; Joanna O’Connell Joins MediaMath As CMO
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Online Mall Facebook announced new features Monday meant to get more...
Rise in ‘smart’ shoppers as 80% use tech for research: Study
It is the age of the ‘smart’ shopper as technology now pervades every retail transaction, according to a recent MasterCard report. With this shift towards...
Facebook adds new ‘shop’ tab to push ecommerce
Taking another step to make it easier for brands to connect with consumers on the social media platform, Facebook is now testing a ‘shop’ section...
Mobile Programmatic Display Ad Spending to Surpass Desktop This Year: eMarketer
Next year is predicted to be the one when overall mobile ad spending will surpass that of desktop ad spending, but now it seems something...
Mobile Rewards Startup Lootsie Launches White Label Loyalty Solution
AdExchanger | Putting the “A” in MAU or DAU is about a lot more than enabling users to rack up a bunch of points –...
Opera Mediaworks Makes In-App Video Viewability Crystal Clear
Instant-Play™ HD Mobile In-App Video Inventory Now Integrated for Viewable Measurement by Moat SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built...
Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in...
Vizeum wins BBC Earth business in Asia
Vizeum has been appointed to lead the launch of the BBC Earth channel across Asia. Consistent with BBC Worldwide’s global strategy BBC Knowledge was rebranded...
Samsung collaborates with SG street artist for Samsung Gear S2 launch
In celebration of their latest Galaxy range, Samsung held a consumer event in Singapore last week. Called the ‘Galaxy STUDIO’, the event hosted a preview...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
When sales and marketing drives the Internet of Customers
To say that technology has changed the way our world functions would be an understatement. From an era where brands connected with consumers through direct...
Conversant Debuts Personalized Video, Enhanced By Epsilon Data
AdExchanger | After hinting it would bring more video inventory to market, Conversant acted on that promise Tuesday with the launch of a Personalized Video...
APAC consumers choose mobile to shop online: Study
Asia Pacific consumers are increasingly likely to make their online purchases and bill payments through mobile devices (mobile phone or tablet), rather than via desktops,...
Apple, Google lead global brands report
Apple and Google claimed the top positions in the Interbrand Global Brand report for the third time in a row. Valued at USD 170.276 billion,...
Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
