AdExchanger | Great content isn’t enough anymore. Publishers need sophisticated technology to distribute that content, optimize the mobile experience and monetize their audience. But building...
After five years with J. Walter Thompson Singapore, including two as Chief Creative Officer, Valerie Cheng is moving on to a new role as Head...
Kishan Kumar M S will be joining Maxus Vietnam as Managing Director. Mr Kumar joins as replacement to Rose Huskey (who joined the Maxus APAC team...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 11/12/2015
Domestic digital advertising revenue surged 23% to $15 billion in the third quarter of 2015, the sector’s highest quarterly spending on record, beating the previous...
New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
The post Mobile is up, desktop is down and mobile search is surging appeared first on Digiday. Via DigiDay
Over 50 million businesses globally use Facebook Pages now to connect with their customers. With more and more people communicating with Pages, Facebook has launched...
Data spend across Asia-Pacific decreased by seven per cent quarter-on-quarter in Q3 2015, driven by Australia, according to figures releases in the Eyeota Index. This decline...
Is blocking the ad-blockers the answer to the on-going ad-blocking battle? Ken Parnham, general manager Europe, Near, (pictured below) argues for applying valuable insights into...
The year 2015 is marked with numerous milestones for Nestlé India. Whether it was the continued celebration of completing over 100 years in India to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/12/2015
As warmer weather has left Northeast retailers with excess inventory of winter coats, hats and gloves, offering discounts may be the only way to move...
The findings of a new survey shared with us recently by Dynatrace and Harris Poll reveal a powerful penchant for mobile shopping this holiday season....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/12/2015
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
The Mobile Marketing Association has, just released its 2015 Mobile Marketing Trends Report. “As a retrospective of this year’s best work and most notable mobile...
In a bid to get more small and medium enterprises (SMEs) on the platform, Facebook has launched the first SME India Council in Asia Pacific....
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