The Big Divide: Why Venture Capitalists Are Failing UK Ad Tech Businesses
The UK ad tech industry is a hot bed of innovative talent. So why is homegrown funding so hard to come by for its ad tech...
Tagged: mobile gaming
Ecommerce sales grew by 40% during CNY in 2015
Chinese New Year has proved to be a busy time for ecommerce players as consumers browsed retail products more actively than before during this period....
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads
AdExchanger | Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd,...
A Chinese perspective on WhatsApp for Business: A future WeChat?
Few days ago, WhatsApp made a surprising announcement on its willingness to open its platform to businesses and allow users to interact with their favourite...
AOL debuts an ‘All-in-One’ publisher platform
AOL has launched ONE by AOL: Publishers to simplify an overly complex ecosystem and provide holistic, tailored solutions for publishers. Over the past six years,...
MaxPoint Confirms Location-Targeted Advertising Accounted for 85 Percent of Clients’ Holiday Mobile Ad Spend
While mobile advertising accounted for 57.7 percent of all digital ad impressions served by digital advertising firm MaxPoint during the holiday season (from November 26...
#sowhoknew: Why failure is the key to success
In the movie Apollo 13, the NASA flight director is famously quoted as saying, “failure is not an option”. Well, in business, there are so...
Verizon – One to Watch for 2016
Verizon look poised for a big year in 2016. Strong financials, solid acquisitions and on-trend product development could make 2016 a very successful year for...
Facebook enters the sports arena with its own live hub
Getting into the games business, Facebook has now launched a new live feed for sports, or a ‘Sports Stadium’ as it calls it. The hub...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
A New Silicon Valley in India? Storm Ventures Launches $10M Fund For Startups
Here comes Startup India. It’s the latest from IUndian Prime Minister Narendra Modi, who just introduced a set of initiatives aimed at helping the country’s...
Chinese New Year: Using social media to engage audience
For retailers in Singapore and Malaysia, the Chinese New Year (CNY) period is one of the busiest in the year. According to data released by...
Verizon introduces new scheme that lets brands subsidize your data plan
Verizon Wireless is joining the list of carriers offering its data-hungry customers an ad-supported alternative. Launching in beta today, the company is rolling out a...
Alex Khan promoted to Asia head for AOL
Alex Khan, who has led AOL Platforms in South East Asia since 2013, has become Managing Director of AOL for all of Asia. “Asia represents...
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
SnApp Builds 1,000 Mobile Apps in a Day for Real Estate Agents
SnApp, a developer of mobile applications for real estate agents, is tearing it up these days. In one spectacular feat, SnApp successfully built 1,000 mobile...
