Marketers will seize the customer experience by 2020: Study
About 86 per cent of marketers say they will own the end-to-end customer experience by 2020, according to a study of nearly 500 chief marketing...
Tagged: mobile gaming
TrackMaven Infographic: How ‘Good’ Is Your Social Media Follower Growth?
Our friends at TrackMaven are out with a new report and corresponding infographic that all social media marketers should study very closely. “So your social...
ATS Paris: French Ad Tech is Thriving
Wednesday 13 April saw the sixth annual ATS Paris event take place, proving yet again that French ad tech truly is alive and well. The...
RNC’s Voter Data Firm Teams Up With Google, Facebook and Other Ad Firms
The Republican National Committee’s exclusive data provider, Data Trust, is set to announce a slew of new partnerships with digital ad firms, part of an...
You have to make the time to write: Steve Blakeman talks on LinkedIn publishing
There are over 150,000 posts published by professionals every week on LinkedIn and nearly two million users who have used the publishing platform. In the...
How Microsoft Australia used interactive video to improve brand perception
Much has been said about the death of the standard banner ad, and the rise of online video advertising due to it being more effective...
Getting the most out of your mobile storefront
Small and medium-sized businesses (SMB) are the heart and soul of economies in Southeast Asia (SEA). They create jobs and make up half, if not...
A super ecosystem is rising from the East
Ecosystem is not a new word. When talking about ecosystem, most people usually link it with environmental related topics. But the ecosystem mentioned here is...
Exclusive First Look: Manage Taps Former Twitter Executive as CEO
MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the...
Mobiles & tablets displace PCs in digital downloads: Report
Nearly half (45 per cent) of consumers are more likely to download digital content of all types than they were a year ago. This was...
With Print Dying, YP Canada Spent $35 Million On Mobile Programmatic Tech
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
New Funding, Customer Additions Drive Strong Growth for mPulse Mobile
mPulse mobilemPulse Mobile has found momentum in 2016, enjoying rapid growth fueled by what the young company calls demand for innovative solutions that lower costs...
AOL Announces Self-Serve TV Ad-Buying Solution; Gameloft & Mediasmart Partner Up
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Self-serve TV ad-buying solution by AOL; Gameloft...
Creative Execution a Key Challenge: Q&A with James Patterson, GM UK, The Trade Desk
With ATS Paris just five days away, ExchangeWire are delving into the core discussion topics planned for the event, to give a flavour of what...
A little too much native in our advertising
To his credit, my father-in-law tailors dinner conversation to the company he keeps, and with me he likes to reference a book he read many...
Withings names The Hoffman Agency as PR AOR in China & HK
Withings has appointed The Hoffman Agency as a communications partner in China and Hong Kong, following a competitive pitch. As Withings’ appointed agency-of-record in China...
