Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Tagged: mobile gaming
Wedding Planner Platform The Knot Says ‘I Do’ To Mobile
AdExchanger | This is the third installment in a series of profiles on mobile pubs and apps and the devs that make them (and hopefully...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
Ogilvy identifies 12 ‘velocity” markets
Ogilvy & Mather has identified 12 ‘velocity’ markets that will be key to middle-class consumer growth over the next decade. With the ‘BRIC’ index of...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
GSMA Touts First Speakers for Mobile 360 Series – Middle East
On Monday, MMW was briefed by the GSMA on the freshly confirmed first wave speakers for its Mobile 360 Series – Middle East conference. The...
Current Viewability Standards Don’t Equate to Effectiveness: Q&A with Meetrics & Platform161
Today (22 August), Meetrics and Platform161 have announced a partnership to offer a new dimension in guaranteeing viewability at a pre-bid level. The integration of Meetrics’ Ad...
Brazil E-commerce Shows Impact of Economic Downturn; Smartphones Penetration Doubles in Brazil
In this week’s LATAM Roundup: eMarketer’s numbers about Latin American e-commerce shows that the Brazilian market will feel an impact of its poor economic situation,...
Dos & don’ts for engaging social media audience
In this age of social media, many companies have found great success by investing in their social media presence, managed by in-house teams or communications...
Social media scams – don’t get suckered
Want to win First Class seats on British Airways? Fancy a free iPhone due to surplus stock? Get a share of the billions that Zuckerberg...
Pollfish Promises Better Monetization, Feedback with Mobile Survey SDK
The global leader in mobile surveys, Pollfish, is now promising better monetization — as well as helpful in-app feedback — with its mobile survey SDK...
Eagles vs Drones: Why Mobile Marketing is Looking Back to Go Forwards
The progress driven by technology in the past decade is truly astonishing; but it’s easy to forget that history was full of smart ideas too....
Facebook Blocking the Ad Blockers: The Industry Reacts
Last week Facebook propelled itself to the centre of the never-ending ad block debate. The social network announced its decision to circumvent ad block technology...
New Infographic Probes Why Twitter Matters to Marketers
A new infographic from WebpageFX Data takes a deep dive into a powerful question asked by many marketers today: why does Twitter matter? As it...
Heineken Match-Finding Site Quenches Thirst of Soccer Fans
The rising popularity of European soccer in the U.S. is a very good thing for beer brands. Because the early match times mean more daytime...
SourceKnowledge’s Cloud-Based SaaS Platform Designed to Increase User Acquisition and Conversion
SourceKnowledge, a performance advertising technology company, has just launched a full featured interface for users of its cloud based Software-as-a-Service (SaaS) platform Engage. “Brands, mobile...
