Should Mobile DSPs and Analytics Mix? 1-800-Flowers Says No
When mobile analytics company Apsalar started telling its demand-side platform (DSP) customers a few months ago that is was exiting the DSP business, some took...
Tagged: mobile gaming
The Asian Mobile Lion’s roar is challenging creative thinkers
Between awards, seminars and the parties, life at Cannes can be very busy for the entire week of the Cannes Lions International Festival of Creativity....
WPP’s Martin Sorrell on what’s changing the creative-tech world
In the many conversations that Sir Martin Sorrell, CEO, WPP engages in – on stage or with the press – there are a few things...
19 APAC entries win Media Lions; PHD sets a benchmark for India
The Media Lions category saw its set of winners at the Cannes Lions International Festival of Creativity. From Asia Pacific, where over 60 pieces of...
16 Mobile Lions awarded to APAC; Australia leads; Golds to India, JP, SG
The Mobile Lions category saw an overall of 54 winners at the Cannes Lions International Festival of Creativity. Of this, 30 per cent wins are...
Mobile Lions juror Kerstin Trikalitis on APAC’s noteworthy performance
After spending five full days with some of the most prominent names of the marketing business, who specialise in mobile, Out There Media’s Co-Founder and...
Five lessons from Unilever & Vserv.mobi on mobile mktg
Over the years, many theories have been presented around how mobile should form an intrinsic part of a holistic marketing exercise. Some of the largest...
Understanding Marketing Message Overload
In the book “Information Anxiety,” author Richard Wurman claimed that a weekday edition of The New York Times contains more information than the average person...
Australia, Singapore lead 21 APAC Mobile Lions shortlist
The Cannes Lions International Festival of Advertising names 116 entries in the Mobile Lions. Of this, 21 entries from APAC are competing for the Mobile...
Smartphone is the Godzilla of Global Goods
Talk about a growth market. A new survey by eMarketer indicates that smartphones are where the action is: by the end of 2014, 1.76 billion...
Kickstarting business: dmexco 2014 sets up Start-Up Village
dmexco has upped its attention on start ups in 2014. Face to face with the key players, innovative start-ups can make initial contact with pioneers...
World Cup most social sporting event ever; APAC leads the buzz
Social platforms globally are abuzz with developments around the FIFA World Cup 2014. And data from Adobe indicates that the social media frenzy has already...
iProspect strengthens Hong Kong team
iProspect has appointed Gary Cheung as Digital Performance Director for iProspect Hong Kong. Reporting into General Manager Lawrence Yang, Mr Cheung will be responsible for...
Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to...
With ‘Kun’, IDP takes kids marketing a notch up in Vietnam
To launch a children’s ready-to-drink dairy brand, IDP, with its agency JWT Vietnam, has created an animation based franchise that includes an ongoing epic story,...
Facebook Poaches PayPal President to Head Up Mobile Messaging
Facebook has just poached PayPal’s president, David Marcus, to be its VP-messaging products, a new role at the company. The hiring of a seasoned mobile-payments...
