How Nike encouraged Hong Kong’s youth to ‘own the night’
During summer holidays when school is out, Hong Kong’s youth audiences find themselves with more time on their hands. Nike wanted to leverage this opportunity...
Tagged: mobile gaming
Rakuten to acquire stake in market research player AIP
Rakuten Inc. has reached an agreement with a group of shareholders, which includes the largest individual shareholder, of AIP Corporation (AIP), a Tokyo based online...
Location Precision: The Good, The Bad And The Ugly
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Adap.tv’s TV Conversion Tracking; Yahoo Ad Problem Musings
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Path-To-Purchase Patent AOL’s Adap.tv recieved a patent for TV conversion tracking, which the company...
Axonix CEO: “Mobile Will Appear Out Of Nowhere in LatAm”
The sad tale of mobile ad exchange Mobclix, which was forced to declare bankruptcy in 2013 after being acquired — and mismanaged — by mobile...
Nothing Speaks Louder than Silence Buying “A Minute of Silence”
Very often we tend to focus on the newest, high-technology aspects of mobile marketing. Somehow it seems that the latest features must be the most...
Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
Apple, IBM Strike Deal to Go After Mobile Enterprise Market
Apple and IBM, once foes in the personal-computer market, announced on Tuesday that they are working together on the next wave of technology for mobile...
Epom (Kiev, Ukraine)
Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both...
Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered...
Numbers, insights from FIFA World Cup final on FB & Twitter
FIFA World Cup 2014 has been declared the most digital, and hence also the most social, sporting event ever. On the final day of the...
Trend Micro now out to make mobile gaming safer
To help combat the rapid rise of malicious and high-risk mobile apps, Trend Micro Inc has come together with mobile game developers from around Asia...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Data pick of the day: 36% internet users write personal blogs
According to Global Web Index’ latest wave of research, 36 per cent of internet users aged 16-64 said that they wrote on a personal blog...
Mobile’s Not a Noun, It’s a Verb: Behavior is Everything
A lot of marketers may think of mobile as a channel, a thing, a site, a means — particularly in regard to their own advertising...
Adidas’ #allin social media approach for FIFA World Cup scores
As two adidas sponsored teams – Argentina and Germany – reach the FIFA World Cup Final on July 10, 2014, a first since 1990, adidas...
