Segment your content marketing efforts
Content marketing has been one of the greatest boons to many a B2B marketer over the past few years, as the discipline is becoming increasingly...
Tagged: mobile application
Mother Knows Best: Have Moms Become the Best Digital Shoppers Ever?
Don’t bother Mom if she’s on the internet (or her mobile phone). She’s looking for your birthday present, silly. Really? Looks like it. Research is...
APAC agencies win four Gold PR Lions
APAC has scored 14 PR Lions out of a total of 79 Lions awarded at the 62nd edition of the Cannes Lions International Festival of...
Dentsu, M&C Saatchi & Leo Burnett lead APAC Cyber Lions shortlist
The 64th Cannes Lions International Festival of Creativity has a total of 330 entries that have made it to the Cyber Lions shortlist. Out of...
SnapChat’s Evan Spiegel on immediacy & storytelling in social media
It is after what he describes as a ‘series of unfortunate incidents’ that Evan Spiegel, Co-Founder and CEO of SnapChat, had the time to create...
For Global Advertisers, All Roads Lead To Mobile
AdExchanger | IPG’s MAGNA GLOBAL and Publicis Groupe’s ZenithOptimedia released global advertising forecasts Monday, both noting that, in very distinct ways, mobile propels the world’s...
LATAM Presence Still Small at Cannes Lions; Undertone Acquires Sparkflow
ExchangeWire Research’s weekly roundup in Latin America brings an overview of Latam ad tech leaders in Cannes; Sparkflow’s acquisition by Undertone; and a case study...
Evolution at Cannes: Programmatic is Set for a Transformation to Ubiquity
As Cannes Lions kicks off this week, Andrew Buckman, OpenX, managing director, EMEA, assesses the role programmatic advertising technologies have to play at a conference...
FCC Telemarketing Rule Changes Could Mean More Advertiser Vigilance
An upcoming ruling from the Federal Communications Commission could make it more difficult for advertisers to comply with telemarketing regulations. The commission on Thursday said...
Strata Survey: Video Confidence Growing; 43% Increase from Previous Quarter
“A survey of advertising agencies found that 44 percent of agencies are confident they are getting a good value for their recent online video ad...
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
MCN & AOL Unveil Programmatic TV Marketplace; YuMe Opens China Offices with Local Partnerships
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: MCN &...
The business of social media: From blogs to DSS
The data reference that I have borrowed from DomoSphere in the first part of this series has shown that our audience is conveying what they...
Apple Music: A ’music revolution’ or the default winner?
The ‘one complete thought’ that Jimmy Lovine spoke of at the launch of Apple Music couldn’t have been brought to life more poignantly than Daniel...
Battling the bots: Four essential weapons for marketers
Ad fraud is jeopardising the integrity of programmatic trading and its prevention is critical to the success of the digital advertising ecosystem as a whole....
Pepsi helps ‘Light up Lives’ in Pakistan during Ramadan
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
