Retiring Flash as the basis for digital ad creative
The time seems right to join the movement towards an HTML5 standard. Given the approximate 50 per cent penetration of Chrome in desktop and the continued growth...
Tagged: mobile application
Syniverse Study: Sponsored Mobile Data Plans Could Unlock $6 Billion Market Opportunity
Access to sponsored-data plans could substantially — and positively — affect consumers’ content consumption and open a substantial revenue opportunity for sponsors and mobile operators...
Display Advertising Doesn’t Have to Feel Like the Wild West
As marketers seek to prove and communicate return on investment (ROI) to other business stakeholders, it’s critical that the right measurement model is in place...
Programmatic enhances social project; Apontador’s new CEO
This week’s LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets is essential; the new CEO...
Lowe Lintas + Partners rebranded as Mullen Lowe Lintas Group
After the recent news of the global union of IPG agencies Mullen, and Lowe and Partners (to form Mullen Lowe Group), the India operation of...
Few takers for wearable devices?
While the wearables category has been coming up with innovations, it still has one thing lacking – consumer interest. Awareness of wearable devices is up,...
Malaysian telco price war cannot be sustained: Analysts
The intense price competition amongst Malaysian mobile operators is likely to be temporary – at least, that was one of the main key takeaways from...
A Big Evolution In Mobile AdvertisingProgrammatic Takes Off
The mobile marketing industry continues to change a great rate, with evolving ad formats, media types, and customer behaviours. The ways in which mobile advertising...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
Google Profit Beats Forecast for the First Time Since 2013
Yesterday, Google reported better than expected Q2 2015 earnings. Stock jumped by almost 12% to $673.50, making Google the second most valuable company in the...
How bad was Google’s Mobilegeddon for marketers?
Google had changed its search algorithm on April 21, which gave mobile-optimised sites preference in ranking for organic searches. The move called ‘Mobilegeddon’ had left...
Will other ecommerce players make the bold app-only move?
Bold is beautiful, this is the tagline the ecommerce giants – Myntra and Flipkart are following. Riding on the increasing smartphone penetration in India, both...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
In China, over 50% of time spent with media will be on digital
In China, digital will account for 50.4 per cent of adults’ daily media time this year. This is a first for China and is higher...
Dracula, Foo Fighters dominate Aussies’ FB conversations in June
In June, public figures stood out tall in Australia among discussions that took place on Facebook. The passing of English actor Christopher Lee was one...
