Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Tagged: mobile application
Not Missing a Beat: mPulse Mobile Confirms $1.7 Million of New Funding
On Wednesday, mPulse Mobile — a mobile experience-management company focused on consumer health and wellness — confirmed in a statement to the media that it...
China surpasses US in eRetail sales
With nearly USD 450 billion in eRetail sales during 2014, China had comfortably surpassed the US (USD 296 billion) to become the largest single market,...
IT pay rises as talent shortage continues in Singapore
There is a shortage of workers in the IT industry who hold both technical and business skills, a ZW HR Consulting report finds out. In...
Salesforce gives it flagship product a makeover
The CRM company, Salesforce has revamped its product and introduced Salesforce Lighting. Salesforce Lightning combines the new Lightning Experience and the new Lightning Design System...
Dentsu Aegis Network and the Economist Corporate Network launch a White Paper on Asia’s Digital Disruption
Dentsu Aegis Network launches an editorial white paper with the Economist Corporate Network on how technology is driving consumer engagement in the world’s most exciting...
Alcatel Flash Plus hits Malaysian market with Lazada tie-up
Alcatel Mobile Phones has launched the Alcatel Flash Plus in a tie-up with Lazada Malayusia, in a bid to re-introduce its brand presence and product...
Mobile video programmatic grew 20% in SE Asia
As advertisers sought to reach out to consumers who use smartphones as their primary media screen, mobile video programmatic markets in four major Southeast Asian...
APAC ahead of US in mobile-first biz transformation
Mobile usage is constantly on the rise in APAC as the best web sites in the region see more than 50 per cent of their...
Swatch trademarks Steve Jobs’ iconic line ‘one more thing’
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Flipkart’s Ravi Vora steps down as CEO of Strategic Brands
Ravi Vora has stepped down as the Chief Executive Officer of Strategic Brands Group at Flipkart. Prior his appoint as the CEO of Strategic Brands, Mr...
#sowhoknew: Switch-off your smartphone at work
It’s official. Humans can’t multi-task (especially men, according to my wife). And the incontrovertible proof comes via your smartphone according to new research into ‘Digital...
Feeling the Pull to Push Messaging in a Social Media App? Localytics Tutorial Goes Beyond the Basics
It’s a must read, to be sure. And entertaining, too! Localytics has just published a sort of tutorial on push messaging in social media apps...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
The Road to ATS London: How to Build Your Own Programmatic BuzzFeed or Vice
The Road to ATS London is a series of specialist posts on technology, data, and the business models emerging in the programmatic ecosystem, which are...
How Twitter more than doubled its advertising audience
Twitter has more than doubled its audience for advertisers with its mobile ad platform, which targets users on outside apps, and brands are claiming their Promoted...
