Omnicom Media Group’s Avinash Jhangiani on what’s driving digital in India
For marketers, identifying trends shaping digital and the overall impact on the media landscape in India, has become more important than ever. While digital in...
Tagged: mobile application
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Dtac explores Instagram in Thailand
Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a...
Cohn & Wolfe Chief on why Six Degrees is important in its Asia growth plans
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
When It Comes to Mobile Video, Native Content Shown to Improve All Metrics
Everyone knows that mobile video is a fast-growing — and increasingly popular — ad format. Now new research suggests that viewing such ads improves a...
Now & Next: Privacy Concerns & Data Exchange
Now & Next is a new feature from ExchangeWire Research. In Now & Next, we review the latest research, provide impartial insight and analysis of...
#sowhoknew: Me, my selfie and die
Dying to take a selfie? Think again, it may be more dangerous than you imagine. True fact? More people have been killed taking selfies this...
Facebook eyes TV dollars with new brand ad tools
Facebook is rolling out a slate of new advertising products which are aimed at attracting the TV advertisers to the one and a half billion...
Adelphic Expands Operations Globally with New European Hub
Company Hires Industry Leader Nicholas Mills as General Manager, EMEA WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it...
Publishers Weigh Options To Combat Ad Blocking
AdExchanger | With ad blockers increasingly available on mobile devices and adoption increasing, especially among millennials, publishers can’t ignore the issue anymore. But what, exactly,...
Adform Launches Automated Guaranteed; UK Marketers Struggle With Branding Measurement
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adform launches ‘Automated Guaranteed’; UK marketers find...
Mobile apps: Local supply, global demand
An unprecedented combination of factors has converged in recent years to drive the focus of mobile app developers away from an exclusive, naval-gazing focus on...
Singaporeans feel technology & Internet ruining childhood
In the age where iPads are now used as learning tools in primary schools, a majority of Singaporeans feel that digital technology and the Internet...
SMBs Getting More Mobile, But Only 33 Percent Have Mobile-Optimized Website
While the majority of U.S. small- and medium-sized businesses don’t have a mobile-optimized website, the odds are getting better every quarter. “Among the group of...
