Why Mobile Is Primed For Ad Tech Innovation – And That Emoji Ad Network
It’s the mobile industry’s big week – when thousands of opinion formers, C-level execs, and journalists from the mobile industry flock to Barcelona to discuss...
Tagged: mobile application
#sowhoknew: Why this kids puzzle is driving the internet bananas?
This simple brain teaser has taken Facebook by storm. Now it’s infiltrated LinkedIn as well. But why? It’s so easy to solve. Or is it?...
Euro Carrier Three Is Latest To Embrace Network-Level Ad Blocking, Signs With Shine
AdExchanger | British carrier Three Group became the second wireless service provider to integrate network-level ad blocking courtesy of Israel-based Shine. Following a recent trial...
‘Mobile Is Everything’: MWC 2016 Will Feature Major Product Debuts
The GSMA Mobile World Congress in Barcelona is expected to see a number of major product launches, reports CIO Today, including Samsung’s Galaxy S7 and...
Cisco Invests £7.5m in Adbrain; Vertical Video Ad Format for Teads
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adbrain receives investment; Teads introduces vertical video...
OpenX Panel: Mobile In-App Advertising Has Some Interesting Challenges
Following OpenX’s successful launch of its School of Programmatic initiative last month (a series of workshops designed to fill the knowledge gaps and supply the...
Mobile impressions double in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Mobile impressions doubled in a year in Vietnam: Report
While desktop pre-roll still holds the majority of impressions placed in the region, mobile is quickly taking more and more share according to a new...
Qatar, Singapore Airlines & AirAsia most social media savvy in SE Asia
Qatar Airways has the biggest community across all their social media channels for flag carriers in Southeast Asia. This was highlighted in a report by...
OMD Brisbane bags Volvo Group Australia
OMD has been appointed as the media agency to the Volvo Group Australia business consisting of Mack, UD, and Volvo Truck brands. The news follows an...
Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
Facebook to open up Instant Articles to all publishers
When Facebook launched the Instant Articles feature in May last year, it was only available to select publishers. But now the company will be opening...
Two-fold increase in digital wallet users in APAC: Survey
With m-commerce on the rise, digital wallets are also gaining acceptance in the APAC market slowly. A recent survey by MasterCard highlighted that one in...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Marketers Not Keeping Up In Mobile Race
We are well past the tipping point of traffic from mobile devices overtaking that of desktop. But are brands embracing this shift and are media agencies...
Is BBC3’s Move Online the Future of TV?
Following ExchangeWire’s piece published 15 February about The Independent newspaper brand becoming a digital pure play, the theme of going 100% digital continues, with BBC3 achieving...
