Ooredoo encourages fans to #StandForGood
Following on Ooredoo’s ‘Simply Do Wonders’ advertising campaign with Lionel Messi, the company launched ‘Together We Do Wonders’, a sequel to the award-winning campaign, which...
Tagged: mobile application
The Coming Inventory Supply Crunch
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Immersv Launches Mobile Virtual Reality Ad Platform
This week, Immersv announced the public launch of its mobile Virtual Reality advertising platform. The platform, which has been in private beta since last December,...
Automated Guaranteed: The Industry Game Changer
Automated guaranteed, the next evolution of the private marketplace, has actually been around longer than you think; but it has experienced a popularity surge in...
A/B Testing Is An Ongoing Process For Deal-Finder App Retale
AdExchanger | Even minor tweaks to copy or layout can have a big impact on app engagement. “Little changes really do matter,” said Luca Criscuolo,...
Publicis Media Reshuffled; PubMatic UK Appoints Paul Gubbins
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publicis Media reveals new structure; New country...
Merchants need to improve the mobile shopping experience
Many sectors are under-performing and have a long way to go to in delivering the optimum consumer experience. Mobile has become central to the consumers’...
Facebook adds video support to lead ads
After opening lead ads to all advertisers in October 2015, Facebook has now added new tools to the mobile signup process. Among the tools added...
Cookie Monster: Verizon Will Fork Over $1.35 Million to Pay ‘Supercookie’ Tracking Fine
“Verizon will pay a $1.35 million fine over its use of ‘supercookie’ technology that the government said followed phone customers on the Internet without their...
Ad Fraud, Viewability & Brand Safety: The Three Core Issues
On 24 February, ExchangeWire attended a town hall event hosted by JICWEBS at the IAB, which addressed the three core issues affecting the online advertising...
How mobile developers can conquer overcrowded app stores
by Pat McCarthy, SVP, Marketing, AppNexus As of early 2016, approximately 1.6 million apps are ready for download on Google Play. Meanwhile, on a neighboring...
#SoWhoKnew: Just (Don’t) Do It… are Maria Sharapova’s sponsors too quick to ditch her?
Tennis superstar Sharapova has flunked a drugs test and been suspended from the sport. That’s astounding in itself but the alacrity with which key sponsors such as Nike,...
Is crowdsourcing creativity driving agency transformation?
Crowdsourcing is certainly no longer a buzzword. This year marks a decade since the term, first coined by Wired Magazine’s contributing editor Jeff Howe, started...
Wildlife Reserve & POSSIBLE partner to combat illegal wildlife trafficking
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
Facebook adds video capabilities to its Atlas platform
Facebook has launched several new tools for Atlas which is a people-based measurement and ad serving platform that works across different publishers. It added a...
Beyond demographic data, a wealth of insights hides in travel intent
When marketers seek to understand and predict consumer behaviour, they often turn to demographic data, and with good reason. Understanding a consumer’s age, income, location,...
