Publishers See Rising Premium On Mobile Advertising
AdExchanger | “The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Phil Barrett, senior...
Tagged: mobile application
Does WeChat Pay open Chinese tourists’ revenue for overseas brands?
WeChat, the popular messaging app developed by Tencent, has announced that its payment platform is now open to companies outside of China. This comes as...
Nielsen expands digital campaign measurement to 25 new countries by 2016
Nielsen plans to expand its digital advertising measurement solution, Digital Ad Ratings. Over the course of the year, Nielsen will expand the solution into eight...
Cookie-Based Modelling is a Thing of the Past: Q&A with Katie Field, UK MD, Viant
Cookie-based modelling is going further out of favour, due to its limitations in accuracy and cross-device targeting capabilities. People-based marketing is fast becoming the targeting...
Revenue Will Fall For Yahoo; Snapchat Makes Key Hires
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Revving Down “While digital ad revenues continue to grow for Facebook and...
StrikeAd by Sizmek Unlocks Private Marketplaces to Drive Premium Mobile Buying
Product Advancement Enables the Delivery of Engaging Creative; Optimizes Viewability and Increases Access to Publishers’ Most Sought After Supply AUSTIN, Texas – Sizmek (NASDAQ:SZMK), the...
Eight intriguing US digital marketing stats from the past week
Here are some of the best US digital marketing stats we’ve seen in the past week or so. Two-fifths of Americans use their phone on...
Adobe beefs up marketing analytics, launches co-op for cross device mktg
It is time now for enterprises to get ready for the new wave of marketing, as Adobe focussed on the need for marketers to ‘sell experiences’...
App developers should focus on digital analytics: AT Internet’s Fai-Keung Ng
As the industry tries to make sense of the consumers, data was the hero that stood out from 2015. The more data that a company...
Asian consumers excited about a connected future & IOT: Report
Consumers in APAC are more likely to be interested in the idea of digital connectivity and Internet of Things than the global average, according to...
Facebook appoints new Head of Indonesia
Facebook has appointed Sri (Wido) Widowati as Head of Indonesia. She will lead Facebook’s business efforts in Indonesia, providing counsel and support to local and...
Connect Online Advertising with Offline Environment: My Day As a Moment Marketer
The term ‘moment marketing’ is common parlance among ad tech vendors and advertisers wanting to capture consumer attention at a specific moment in time, where...
Hearst’s new vertical video ads take a vertical cue from Snapchat
Vertical video has become ubiquitous in the world of apps and social media. Now, it’s bringing a new shape to ads as well: Hearst last...
Foxtel tells Australians to ‘Make it Yours’ in new campaign
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push...
Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
