EU Wants Google/Facebook to Pay Publishers; Ligatus Buys LiquidM
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires...
Tagged: mobile application
Digital Lessons from this Year’s Summer Olympic Games
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
Musical.ly: It’s About Marketing Opportunities, Not Endless Monetization
AdExchanger | This is the fourth installment in a series of profiles on mobile pubs and apps and the devs who make them (and hopefully...
Let’s be open about the future
There’s a huge temptation for companies, in all industries, to lock you in to exclusive contracts. Banks, phone companies, utilities – they’re all at it....
CarTrade’s full-funnel programmatic push pays off
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
Boost in E-commerce Sales for Back-to-School Season; Women Working in STEM Need More Incentives
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
How to Maintain Leadership in the Ever Changing Mobile Marketing Industry?
The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
DynAdmic Partners with Latin Interactive; Brazilian Mobile App Users Aren’t Loyal to Brands
This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and...
Axa, Publicis launch integrated shield campaign in Singapore
AXA Singapore is the sixth and newest insurance provider for the Integrated Shield medical plans. These plans offer private health insurance coverage to Singaporeans on...
comScore to develop online measurement currency in Indonesia
comScore has been selected as the online audience measurement partner in Indonesia for two years from 2016 to 2018. The appointment, supported by the Indonesian...
Consumer Insight: An unending legacy in the digital world
The role of research has always been crucial in advertising. But the discussion needs to hinge on which part of the process research is indispensable,...
Outbrain lists SG’s content trends during Rio Olympics
The 2016 Rio Olympics have come to an end, but many are still talking about the many ways in which the Games have surprised us....
Wedding Planner Platform The Knot Says ‘I Do’ To Mobile
AdExchanger | This is the third installment in a series of profiles on mobile pubs and apps and the devs that make them (and hopefully...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
The Mobile Programmatic Rebirth of the Creative Agency
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
