Predicta Acquires Melt DSP; YouTube Audience in Brazil Surpasses Pay TV
This week in the LATAM Roundup: Predicta acquires Melt DSP in Brazil. Now renamed Predicta Melt, the company will offer programmatic solutions both for sell side...
Tagged: mobile application
Rubicon Project strengthens global leadership team
Rubicon Project has named Tom Kershaw to its global leadership team where he will serve as Chief Product & Engineering Officer, effective immediately. Mr Kershaw...
Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
The Fall of Walled Gardens: Time for Transparency
How are walled gardens impacting an advertiser’s ability to effectively measure digital advertising activity? They are removing the necessary impartiality required for a fair metric...
Building confidence in your craft
The advertising agency sector is facing a talent crisis. A joint report by LinkedIn and 4A’s showed that when compared against competitive industries, the rate...
IPG Mediabrands launches health agency Healix
IPG Mediabrands, the global media arm of Interpublic Group has launched Healix, a new global division focused on Life Science and Healthcare brands. As part of...
Google, Apple Not Interested in Twitter
CNBC confirmed late Wednesday that Google and Apple are of the list of possible suitors for Twitter. “According to sources close to the situation, Google...
Cleanly Looks To Clean Up With On-Demand Laundry Service
AdExchanger | This is the seventh installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and...
How The Athlete’s Foot used programmatic TV buying to increase sales
The Athlete’s Foot wanted to raise awareness and sales for the Asics Nimbus shoe model during a three-week exclusive selling window. The target audience was...
Adknowledge Asia & metaps+ partner on social mktg campaigns in Korea
Social and video advertising technology company Adknowledge Asia has partnered with metaps+, a South Korean big data-based mobile marketing solution provider, to support local and international...
Innisfree gets YouTube stars together to target Malaysian millennials
Korean skincare and beauty brand innisfree, recently launched its first ever music video, to promote a new customisation offering for their range of cushion compact...
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Thomas Cook enters Chinese market with a WeChat VR game
Thomas Cook, the travel services company, has opened its doors in Shanghai. Thomas Cook wanted to raise awareness about the brand in the Chinese market....
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
News Corp Funding for AppNexus; AppLovin Sold to Chinese Investors
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AppNexus gets funded by News Corp. and supports...
