A study by the Internet Advertising Bureau earlier this year found that 50% of marketers surveyed use programmatic for buying smartphone inventory. However, programmatic advertising...
This week’s LATAM Roundup brings news from mobile company Logan, which have just received £1.6m from the Mexican fund Pedralbes Partners to expand their mobile...
Here’s what you missed this week if you weren’t reading Digiday. Eat your mind veggies now, before the Halloween sugar bacchanal kicks in. Got your...
AdExchanger | As it turns out, a smaller screen size may be more effective at driving purchase intent than larger devices in the living room....
The following is an exclusive guest contributed post to MMW from Carl Theobald, CEO of FollowAnalytics. With the U.S. presidential election just around the corner,...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: AT&T acquire Time Warner; Predictive search by...
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains the company’s strongest business, while...
With the rise of smartphone usage and their affordability with cheaper models, mobile devices will account for 75 per cent of global internet use in...
Hootsuite , the platform for managing social media, has announced Rich Meiklejohn as its first general manager of Asia-Pacific (APAC). The newly established role reflects...
The best starting point for a discussion around cause marketing is to clearly define what it is, what it isn’t, and how we can separate...
IAB Australia has established a viewabilty taskforce to provide guidance and education around viewability for the Australian market. The taskforce members, who come from a...
Make no mistake – VR is not a fleeting trend. It is the first new storytelling medium that has been created in our lifetime capable...
Amplifi, the strategic media investment and partnerships division of Dentsu Aegis Network, has appointed Greg Brown as President, Australia and New Zealand. Mr Brown joined Dentsu...
With the chat bot revolution picking up, KRDS Singapore, part of the Paris-headquartered KRDS Group, along with its offices in Hong Kong, UAE, India and...
It’s a question that innumerable businesses have been asking for years. But the answer to the question keeps changing with the times. So what is...
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
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