High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
Tagged: mobile application
Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
eRetailers: Text Consumers or Risk Irrelevancy in 2017
Currently 71% of online retailers are not addressing consumer communication preferences, according to OpenMarket research which polled 100 US-based e-tailers. When 64% of consumers prefer...
Adobe Buys TubeMogul; Digital Video Advertising Strategies Are Maturing
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought up by Adobe; iab Europe...
Making the Conversion: Opening Up the 97% of Prospects on your Website
On the whole, 97% of browsers of a commercial website don’t convert. This of course depends on your industry and your own structure but the...
Mobile Web Push Hastens A World Where Apps Look Like The Web And The Web Looks Like Apps
AdExchanger | Mobile web notifications are blurring the line between apps and the mobile browser. For publishers without apps, mobile web push is a way...
#sowhoknew: Don’t play the blame game
“It’s not me, it’s you”. How many relationships (both personal and business) have ended with those words. And the truth is, it’s most likely a...
SEA consumers increasingly shopping on Singles Day
Southeast Asian consumers are shopping more on Singles Day, which falls annually on 11 November, and browsing up to two days earlier, a Criteo report...
Blue Array Launches Interstitial Penalty Check Tool
Blue Array Ltd, a leading SEO consultancy that specialises in large scale SEO, has announced it has developed its own Interstitial Penalty Check tool to...
Chinese tourists lead development of global cross-border mktg
Cross-border marketing development is booming, as international tourism has continued to grow for six consecutive years since 2015. The number will keep increasing over at...
Google’s new G-suite ad tells Indian designer Manish Malhotra’s story
The 120 Media Collective recently delivered Google Cloud’s new customer story for G Suite and the All Together Now campaign. The story features celebrity designer...
Political Advertisers Have Discovered A Way Around Election Day Laws Thanks To Smartphones
AdExchanger | It’s illegal to display political ads or messages, solicit supporters, hand out campaign paraphernalia or try to affect voters’ preferences in almost any...
Optimism Behind The Marketing: Retail CMOs Anticipate ‘Cheerful Holiday Season’
With the holiday season fast approaching, marketing gurus are eager for the retail boom to come. Steadily climbing consumer confidence and retail sales growth have...
How MeetMe is growing its audience while growing its revenue
Tim DuBois, Director, Mobile Platform Partnerships, AppNexus Today’s marketplace is not short on social discovery apps, as a growing number of wedding announcements detail the...
Weve Partners with AppNexus to Offer More Relevant Targeted Advertising
Mobile marketing and insights provider Weve, which is part of O2, has launched a partnership through Axonix’s technology with leading independent advertising technology platform AppNexus,...
mcommerce in India: Four considerations for retail sales
India’s mcommerce market is growing steadily as more and more users gain access to smartphones. Currently the market hosts around 204 million smartphone users, almost...
