Google Tests Desktop-to-Mobile Retargeting With Brand Data
Google is pitching advertisers on a new kind of ad targeting that aims to improve on the ubiquitous tracking cookie. The technology allows advertisers to...
Tagged: mobile application
Edward Snowden’s Words Still Looming Large Over SXSW
In an extremely rare public talk (via the web, of course) Edward Snowden, the infamous NSA leaker and current fugitive from the United States, told...
Another key step from Havas Media in ANZ; strategic alliance with Lassoo
Havas Media Group has formed a strategic alliance with Kiwi agency Lassoo Media. The alliance is reached not only with the objective of allowing Havas...
IDA leads Singapore tech delegation at South by Southwest
The Infocomm Development Authority of Singapore (IDA) led a delegation of eight Singapore-based technology startups to showcase their innovations at the global festival, South by...
13 Million Social Media Conversations Show What Consumers Think about Mobile Payments
From “Why Mobile Payments” to Which One, Consumer “Adopters” Are Driving Merchant Acceptance According to the Second Annual MasterCard Study Mobile World Congress 2014 PURCHASE,...
Celcos beware: Voice-over-data players gunning for you
Mobile operators have to start innovating fast or else the Internet players will start eating their lunch, argues Edwin Yapp.
Twitter’s Masaki Hamura joins AKQA as MD for Tokyo office
Strengthening its Japan operations, AKQA has appointed Masaki Hamura as the Managing Director of its Tokyo office. Mr Hamura will lead the Tokyo team as...
Wall Street Journal to offer content solutions for marketers
The Wall Street Journal’s global advertising department has launched a content strategy division, WSJ. Custom Studios. WSJ. Custom Studios will work with brands to provide...
Data pick of the day: Tablet fastest growing second screen
Second screen — for some, the reference is to the use of a device – mobile, tablet or smartphone – for an enhanced viewing experience...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
AdMonsters Publisher Forum
Event Type: Publisher Forum Geographic area: US/North America Sunday, November 9, 2014 – Wednesday, November 12, 2014 Sub Headline: Making Media Work Event promo: Join...
Retailigence Selected by AlwaysOn as an OnMobile Top 100 Winner
Recognized for creating new opportunities in mobile technology REDWOOD CITY, Calif. – Retailigence (www.retailigence.com), the leading Online-to-Offline (O2O) local marketing and commerce platform, announced it has...
Resonate Appoints Key Executives as Company Continues Rapid Growth
Company strengthens infrastructure to meet increasing demand for media and analytics products that reveal consumer motivations RESTON, Va. – Resonate, the only marketing intelligence company...
P&G Beauty & Grooming Announce…
P&G Beauty & Grooming Announces “My Beauty Adviser” Mobile Application http://bit.ly/kUJbjz
Lynx Effect Mobile Tools
Lynx have created a great mobile tool in order to support men in their quest for women… This great video shows how you can use...
