Guzman y Gomez chooses Lowe Profero as digital partner
Lowe Profero, the global digital network of Lowe and Partners have inked a digital partnership with Australian based Mexican food chain Guzman y Gomez. The...
Tagged: mobile application
Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
Mobile data traffic to increase 11-fold from 2013-2018: Cisco
According to the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast for 2013 to 2018, worldwide mobile data traffic will increase nearly 11-fold...
Twitter Disappoints in Q1 Earnings Despite Strong Advertising Growth
Shares of Twitter tumbled toward record lows following yesterday’s publication of Q1 2014 earnings. On Tuesday, Twitter reported net losses have grown by $100 million...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
Performance, procurement lead agency-client conversations: WFA
Over the years, the agency and client relationships have seen significant changes, some of which are better understood with the evolving remuneration model of the...
How to boost mobile ROI through smart mobile site design
Given audience media behaviour today, various experts reiterate the importance of a site that is optimised for mobile. Yet some of the biggest brands are...
#sowhoknew: The 8th Deadly Sin on Facebook
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
Data pick of the day: 24% teens investigate products via mobile
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Data pick of the day: 67% of teen mobile internet users watch videos
Over two thirds of teens who use the mobile internet are watching video clips each month – a figure which puts them very slightly ahead...
Mindshare ‘Loops’ adaptive mktg to paid media
Mindshare is revisiting the role that live data feeds can play in media strategy and decision making. In an attempt to enable marketers to make...
Isobar names Tim Doherty Chief Creative Officer China
Isobar has elevated Tim Doherty to Chief Creative Officer China. The current Chief Creative Officer, Peter Shen, will depart the agency in May, ending a...
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
