Businesses walk in‘To The New’ era of social media marketing
Social media marketing is evolving, as marketers are slowly unraveling the power of social media and its impact on marketing. At its current stage social...
Tagged: mobile application
Top 5 reasons why mobile retargeting is growing popular
Ever since the advent of smartphones and tablets, e-buyers are constantly evolving – the upshot has been an incremental effort to connect with consumers through...
Bubble-popping refreshment for China
To mark its launch in the China market, Perrier, the premium refreshment beverage, came up with a fun and engaging bubble-popping web and mobile game...
Data pick of the day: 50% onliners visit Google via mobile
Life without Google can be really hard to imagine. There are hardly any days when an onliner doesn’t visit Google; it’s highly improbable! People nowadays...
RunKeeper Teams Up With Kiip To Launch Ads (Minus the Ads)
Fitness app RunKeeper is trying to monetize for the first time via a partnership with mobile rewards ad network Kiip to embark on a subtle...
Why businesses should develop mobile first strategy
In today’s multiscreen world, mobile has become the most important medium for consumers and businesses. And this is true as well among South East Asian...
Text100 bolsters Malaysian leadership team
Integrated communications consultancy, Text100 has named Vijayaratnam Tharumartnam as Managing Consultant for Text100 Malaysia. He will lead the agency’s operations in Malaysia, while delivering strategic...
Digital Marketing, Adobe and $10 Billion Worth of Opportunities
At the recent Adobe Digital Marketing Symposium in Singapore, the CEO of Adobe, Shantanu Narayen, talked about his $4 billion company and the enormous growth...
WPP School of Marketing & Communications graduates its first class
The WPP School of Marketing and Communications in Shanghai, a joint venture between WPP and the Shanghai Art and Design Academy (SADA), had its first...
The Weekly Digital Marketing Update @ Copenhagen INK (18-08-2014)
Asia Digital Marketing News Week in Review: Of dotcom business models ‘Brands aren’t people. And if they were, they’d hate ads too.’ WPP names Randy...
Being the core component of real time: Twitter’s calling card
Social media has become an interesting sphere for marketers to explore. And yet when a social media brand looks to market itself, the action very...
‘Brands aren’t people. And if they were, they’d hate ads too.’
Aaron Dodez is vp, associate director, digital marketing at independent ad agency, RPA. There is no shortage of false prophets in marketing, each touting the “newest” tactic...
Data pick of the day: Mobile rules online time in Saudi, Thailand
Smartphones and high speed mobile internet have enabled internet browsing on-the-go. According to Global Web Index, people in Saudi Arabia, Thailand, the UAE and Hong...
Mobile Marketers Getting Pushy with UK Consumers… and its Paying Off
If you’re a mobile marketer in the United Kingdom, the recent data by the Direct Marketing Association UK should put a smile on your face....
The Keys to QR Code Marketing
QR Codes have been a piece of the mobile marketing world for quite awhile, and we have reported on them extensively over the years. Now...
Matt Briant quits Dentsu Mobius; heads to Walt Disney as Digital Mktg Director
Following a three-year stint, Matt Briant, Mobile Media Strategist at Dentsu Mobius, is headed to the other side of the table. Mr Briant is headed...
