Digital India Karna Hain (Must Do) : Minister Ravi Shankar Prasad
The government of India is deeply committed to its Digital India Initiative that seeks to connect 2.5 lakh Panchayats by broadband network. Indian Minister of...
Tagged: mobile application
Content marketing: Right content for right audience
Content marketing is defined on Wikipedia as – “any marketing that involves the creation and sharing of media and publishing content in order to acquire...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
Yahoo eating into Google’s search pie?
Google Search has seen a decrease in its share in December 2014, while Yahoo’s figures grew to highest US share over the last five years....
JUICE Mobile CEO: Beacons Are The Gateway Drug To The Internet Of Things
In December, JUICE Mobile spun off its beacon network into a standalone ad tech company called Freckle IoT. Already the largest beacon network in the...
Gartner Blames Weak Mobile Customer Service for Impaired Customer Engagement
The title of the report says it all: “Weak Mobile Customer Service Is Harming Customer Engagement.” Less than stellar mobile customer service, say researchers at...
Washington Post’s Tech Quest Prioritizes The Biggies: Mobile, Video, Social
As the Financial Times reported last month, The Washington Post is making its content management system (CMS) available to partners, like universities and fellow newspapers....
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
Enterprise mobile security still lagging: Experts
Mobility was a dominant theme last year as smartphone and tablet sales grew exponentially, but one theme connected closely with it that did not receive...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
How LinkedIn’s InMail policy change will impact brands?
LinkedIn has announced changes to its InMail policy. Starting January 1, 2015, LinkedIn would return InMail credits for every response that a mail gets, rather...
#sowhoknew: Rapping with Snoop Dogg – CES Day 3
It’s not often you meet a cultural icon but today I had the privilege of meeting the one and only Snoop Dogg. Rapper, singer, songwriter,...
Why ExchangeWire is Boosting its APAC Focus
Asia Pacific (APAC) is widely recognised as the world’s fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage...
