Data Alone Will Not Save You: Q&A With 1-800-Flowers’ Digital Guru
Amit Shah, senior VP-online, mobile and social media at 1-800-Flowers.com, is tasked with managing the gifting brand’s digital touchpoints. Over the course of his six...
Tagged: mobile application
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
Booming Digital Ad Spend; Millennials & Males Lead the Way with Online Video
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Top 5 trends agencies should not miss in 2017
Every new year brings with it new opportunities for the businesses. Abhishek Bhattacharjee, Executive Director- Digital at IPG Mediabrands Malaysia lays down top five trends...
INFINITI hires Marketing & PR GM in China
INFINITI is expanding its capability in China and has appointed Tim Heile as Division General Manager of Marketing & PR of Dongfeng INFINITI, its Chinese...
The best APAC digital marketing stats from December 2016
30% of online sales in SE Asia through social That astonishing estimate comes from consulting firm Bain & Co and is reported in the Wall...
How to choose a mobile attribution partner
Mobile app attribution is vital to measure the effectiveness of a mobile app marketing campaign. The key role of a mobile app attribution technology is...
Choosing the right domain name for your business
Your company name is an important element in establishing brand identity, with your website domain name typically following the business’ name. Beyond simply being an...
How Mobile Game Studios Can Use Influencer Marketing
The following is a guest contributed post from Victor Ricci, founder of Trend Pie, an influencer marketing platform that helps app developers drive cost effective...
The Counterpuncher: The Guardian’s new CRO Hamish Nicklin is on a mission
Back in the late noughties, Hamish Nicklin took up boxing. He was drawn to the sweet science as a fun way to keep fit, and...
Indian Marketers Not Investing Enough to Make Programmatic Work
Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them from getting the results the...
How universities can be top marketing experts too
The rules of the game are changing in the higher-education space, and marketing teams are scrambling to keep up. Many are having to rethink existing...
Top 20 stories: What marketers were reading in 2016
For the marketing and advertising industry, mobile, data and digital transformation were the most important topics this year. With digital media poised to outgrow TV spends...
IPG Mediabrands Malaysia rebrands its social agency to Society
IPG Mediabrands has rebranded its social media agency Rally Worldwide, to Society, in Malaysia. With digital content consumption at a 20 per cent growth year-on-year in...
Mobiquity, Insert Partner to Provide Real Time, In-App Personalization
Mobiquity, a digital engagement provider for Fortune 500 companies, and Insert, the automated in-app marketing platform, just announced a partnership to deliver real-time, in-app personalization...
LATAM Ad Market to Reach £34bn; Brazil Has a Quarter of Top100 YouTube Channels
The last LATAM RoundUp of the year brings the following news: LATAM ad market is expected to reach £34.24bn in 2016, according to eMarketer; Brazil...
