Ad Tech: Not Even The Beginning Of The End
The Echo Chamber is a regular column, penned by Ciaran O’Kane, on all things ad tech, mar tech and programmatic. Advertising technology is dead, don’t...
Tagged: microsoft
Why marketers should own the brand-consumer conversation
Consumer moments happen throughout our day – at work, at home, and everywhere in between. And within these moments, the lines that separate marketing and...
How is Salesforce acquisition going to pan out for Microsoft?
While a Salesforce acquisition by Microsoft remains purely speculation at this point, it does raise the tantalizing possibility that Microsoft could rapidly boost its street...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
Cloud and security, and the changing Asian approach
Governments in Asia are getting more nuanced in their approach to cloud computing, but need to be more strategic in their approach to cybersecurity, according...
Do Not Track Death Knell: Protocol No Longer Default Setting In Microsoft Browsers
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and...
Microsoft debuts smaller, more affordable Surface 3
Microsoft unveils the Surface 3, a smaller and more affordable, but less powerful version of the Surface Pro 3. Via DNA
ExchangeWire European Weekly Roundup
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends...
Former HP and Oracle man K. Raman takes over at Microsoft Malaysia
Microsoft Corp has announced the appointment of K. Raman as the new managing director of its Malaysian subsidiary. Via DNA
Experience trumps privacy for consumers in China: Study
Consumers in China are showing greater openness towards brands using personal information collected online to tailor services and help them get more done. The research,...
Productive pair-up: Surface Pro 3 and Win10 Technical Preview
Keith Liu downloads the Windows 10 Technical Preview to see how the upcoming OS will fare when combined with the Microsoft Surface Pro 3 tablet....
ExchangeWire European Weekly Round Up
ExchangeWire rounds up some of the goings on in the world of ad tech during the last seven days, and in this week’s edition: Rubicon...
Mobile World Congress 2015: Google, Microsoft, Sony, Samsung and Others Will Showcase New Smartphones, Tablets, Wearables
The 2015 Mobile World Congress will kick off soon in Barcelona, Spain and many of the exhibitors will be toting pretty big suitcases. That’s because...
MySpace CEO: ‘Atlas is Not an end-to-end Platform… It’s just a Display Ad Server’
Tim Vanderhook, Viant, and MySpace, CEO, speaks to ExchangeWire, on the launch of the company’s latest ‘advertising cloud’ service, and how his company aims to...
The Burden of ‘Old Media’
Gareth Davies, AdBrain, CEO, and ExchangeWire columnist, reflects on some of the latest quarterly results from some of the digital advertising industry’s biggest names, and...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
